Product Analysis of Dell

It involves differentiating their products and services to be consistent which such markets as the home, and home office markets, small business, medium and large business, government, education and healthcare markets. In reference to the levels of a product, both firms market products and services with the same core benefit or service. However, the type of actual and augmented products provided by each firm are the factors that differentiates these two companies making one more profitable than the other. The main products offered by Dell to consumers include printers, corporate desktops, notebook and workstation systems, software and peripheral products, and consumer desktop and notebook systems. The company carries various types of printers ranging from all-in-one printers for consumers to multi-function and color lasers for corporate workgroups. Its printer product line comes with a number of features that focuses on lowering the total cost of printing for customers. Some of these features include the Dell Ink Management System and Dell Toner Management System, which aids in simplifying ink and toner replacement. Under the corporate desktop, notebook and workstation systems, Dell provides the OptiPlex desktop computers, Latitude mobile computers, and Dell Precision workstations. The OptiPlex desktop computers provide “highly reliable, stable, manageable, and easily serviced systems with networked environments” for businesses and institutional customers. The Latitude notebooks are hardy and dependable equipments that provide users, particularly professionals, the ability to work everywhere and anywhere. Additionally, the Dell Precision workstations are capable of running highly complex applications such as digital content creation, and software development for growing businesses (Direct, 2006). Dell also has a long line of software and peripheral products. Not only does the company provide competitively priced consumer electronics such as