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Research on Dell

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Research on Dell
BUSINESS ANALYSIS
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3 Sides based on Dell Inc.

Essay 1 : Introduction to Dell 3 Parts - Look at the Business Model in Particular (Is it fit for purpose?) – Then the Ecosystem – The Modularization and mention licensing Look the Paradigm of Dell Conclusion

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Essay 2 :
Look at the Core Competence of Dell What part has the Ecosystem played in Dell’s growth? What is happening now? KPI’s Conclusion

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Written By SiraJemmy

REF OF GROUP MEMBERS’: TABLE 1 : 5 C’s SITUATION ANALYSIS Factors Dell Company: Resources 1.4 Licensing, Distribution channel, Supply • Intellectual property, Human resources, Patent, Competences Brand acuity1 chain management 24 25 Techno structure • Just-in-Time; CRM; Engineer R&D, Acquisition 1.5 Strong Product Portfolio; Robust R&D Infrastructure 1.3 Dell support system, Switching cost, Barrier to Capabilities26 Strengths entry23 1.6 Limited Liquidity; Litigations 26 Weakness Competition: Lenovo 27 HP 28 Acer29 Resources 1.7 Support & deployment 1.12 Industry leading network storage 1.16 Multi brand equity Competence services 1.13 Comprehensive software solution 1.17 Patent licenses agreement Techno structure 1.8 Powerful productivity 1.14 Transformation & integration 1.18 Cloud service, interface Strengths service 1.19 Strong market position 1.9 Strong strategic execution weakness 1.10 Global Supply Chain 1.15 Inorganic growth strategy 1.20 Weak operational 1.11 Based on Network 1.16 Weak performance in finance performance Customers 1.21 Large Enterprise, Public, Small and Medium Business, and Consumer 21 1.22 Marketing strategy based on ; Governmental institutions; Educational institutions; Internet service Segments providers; Application developers; OEMs (relation with OEM customers 13 years, 2100 worldwide Buyer Behaviours: customers, 40 industry verticals, 1206 custom project in FY12, over 40 dedicated engineers); Target markets are the middle and High level income group21 Country: Economic Factors 1.23

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