Preview

Delta Airline

Good Essays
Open Document
Open Document
766 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Delta Airline
Have you ever flown with Delta Air Lines? I can tell you that I have and absolutely enjoy it. Starting from the ticket agent to the gate agent to the onboard crew, this U.S. airline provides outstanding customer service. Delta Air Lines is one of the largest and most well-known airlines in the world. Delta Air Lines began as a small crop dusting company (Huff Daland Masters) in the early 1920’s and transformed into a major transportation American airline (Welcome). The company has been growing year by year to get where they are today. They continue to not only increase in size, but also quality, hence their slogan, ““Building a better airline, not just a bigger one”; Keep Climbing” (Welcome).
Their principle service is passenger transportation
…show more content…
Their workforce includes over 84,000 employees (Welcome). They also have a fleet of more than 800 aircraft (Welcome). These planes are either leased or purchased from multiple aviation companies including Boeing, Airbus, Bombardier, Embraer, and McDonnell Douglas (Welcome). Delta Air Lines offers flights domestically and internationally. They offer service to over 300 destinations in over 50 countries (Corporate). They also serve around 180 million travelers annually (Corporate). These are reasons why they are so competitive in a highly competitive industry. Other factors that keep these airlines competitive are the routes, schedules, fares, in-flight entertainment & services, and their frequent flier programs. Delta must constantly be innovating in this technology changing industry to remain ahead of their …show more content…
They offer flights to Canada, Latin America, Europe, Middle East, Africa and Asia Pacific (2015). They also offer more than 15,000 daily flights with key hubs in Atlanta, which is their largest hub and headquarters, Amsterdam, Boston, Detroit, Los Angeles, Minneapolis, New York, Paris, Seattle, and Tokyo (2015). This shows how they are truly a global company with hubs located all over the world. Delta has global flight partners such as AeroMéxico and China Eastern Airlines to further grow their routes and increase revenue. Given these facts, we can see what Delta has accomplished to be where they are today. Although the competition will remain tough, and with the low-cost carriers entering the industry such as Spirit Airlines and Frontier Airlines, Delta will remain to be one the biggest airlines in the

You May Also Find These Documents Helpful

  • Good Essays

    Commercial aviation has developed a reputation over the years of numerous flight delays, overbooked flights, and bad customer service while statistically maintaining a reputation for being one of the safest modes of transportation in the world today. Throughout the years airlines have come and gone by becoming newly formed start ups in the industry and becoming successful powerhouses in the industry or going through mergers, acquisitions, and even bankruptcy. Domestic Airlines that call the United States home such as Delta Air Lines, American Airlines, and United Airlines all began with humble beginnings in the 1920s and have grown to become leaders in the commercial aviation industry today withstanding…

    • 691 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Delta Airlines

    • 2352 Words
    • 10 Pages

    Delta mainline is a legacy airline and competes utilizing its low price and productivity. DeltaExpress tries to build on Delta’s leading position. DeltaExpress is an integral part of Delta and centrally managed in terms of pricing, flight frequency and routing and all the resources are shared. It benefits from the high levels of productivity amongst flight attendants and ground crew.…

    • 2352 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    capitalize on the additional investment of the $700 million in adding it to its existing…

    • 1780 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    When discussing airlines, one small but powerful name stands out; Southwest Airlines. This airline positions itself as different for a number of reasons. The most logical is that they are the only short haul, low-fare, high-frequency, point to point carrier in America. The airline flies to fifty eight cities in thirty states and they offer numerous flights to the same cities each day. This makes them very convenient for travelers. Southwest Airlines also values their employees very much. The airline prides itself in being a great place to work. They state that their people are wonderful. They reward the employees' productivity and treat them with respect. They have an excellent relationship with the employees and the labor organizations that represent them. Southwest also has a very strong customer service policy. The airline began the first profit-sharing plan in the U.S. airline industry. Employees own at least ten percent of the Company stock. The mission statement says "we always try to do the right thing". This has led the way to the airline industry's best cumulative consumer satisfaction record, according to the US Department of Transportation. They tell the employees that they are in the Customer Service business, they just happen to provide airline transportation.…

    • 653 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Delta Blue Airlines

    • 334 Words
    • 2 Pages

    Delta Blue Airlines operates a commuter flight between Charlotte and Philadelphia. The plane holds 30 passengers in Economy and 6 passengers in First Class. The airline makes a $100 profit on each passenger in Economy and $200 per passenger in First Class on the flight. When Delta Blue takes 30 Economy reservations and 6 First Class for the flight, experience has shown that on average, two passengers do not show up for each class. As a result, Delta Blue is averaging 28 Economy passengers and 4 First Class passengers with a profit of 28*$100 + 4*$200 = $3600 per flight. The airline operations office has asked for an evaluation of an overbooking strategy where they would accept 32 Economy reservations and up to 8 First Class reservations even though the airplane holds only 30 Economy and 6 First class passengers. The probability distribution for the number of passengers showing up with the new overbooking reservations policy is as follows:…

    • 334 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Delta

    • 89413 Words
    • 546 Pages

    Flight Attendant Work Rules Effective January 10, 2012 Includes: Revision #1 – 3/19/12 Revision #2 – 4/10/12 Revision #3 – 5/01/12 Revision #4 – 7/02/12 Revision #5 – 12/10/12 Revision #6 – 4/1/13 Flight Attendant Work Rules Table of Contents 5/01/12 Contents and Introduction i Section 1 - Legalities 1.A Overview of the Daily Operation 1 1.B Aircraft Staffing Requirements 2…

    • 89413 Words
    • 546 Pages
    Powerful Essays
  • Better Essays

    Delta Case Study

    • 3174 Words
    • 10 Pages

    Delta airline has a long history whose roots begin at the year 1924.This airline has grown to become one of the largest airlines serving the United States of America and also majority of the world through its international routes. The aim of this paper is to see the history of the airline together with its financial position with concentration on the various strategies the company has implemented to reach where it is right now. The paper will also include various suggestions to the airline to help it to grow further.…

    • 3174 Words
    • 10 Pages
    Better Essays
  • Powerful Essays

    American Airline

    • 2175 Words
    • 9 Pages

    American Airlines, Inc. (AA) is a major airline of the United States. It is the world 's largest airline in passenger miles transported and passenger fleet size; second largest, behind FedEx Express, in aircraft operated; and second behind Air France-KLM in operating revenues. A subsidiary of the AMR Corporation, the airline is headquartered in Fort Worth, Texas, adjacent to the Dallas-Fort Worth International Airport. American operates scheduled flights throughout the United States, and flights to Canada, Latin America, the Caribbean, Europe, Japan, the People 's Republic of China, and India. The Chairman, President, and CEO of AA is Gerard Arpey. In 2005, the airline flew more than 138 billion revenue passenger miles (RPM).…

    • 2175 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    This paper will discuss the corporate culture of Delta Air Lines, Inc. The team agreed that assessing Delta's corporate culture would definitely be a learning experience. Delta Air Lines, Inc. provides air transportation for passengers and freight throughout the United States and around the world. As of February 1, 2006, Delta (including its wholly owned subsidiaries, Atlantic Southeast Airlines, Inc. and Comair, Inc.) serves 244 domestic cities in 46 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands as well as 70 international cities in 40 countries. Delta mainline, domestic, and international service, Song, Delta Shuttle, Delta Connection, Delta Sky Team, and Worldwide…

    • 3186 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    Our assigned organization in Delta airline and two organization researched last paper were Alaska Airlines, Inc (ALK) and Southwest. A competitive advantage is an organization having an advantage over its competition which results in greater sales, margins, and retaining more customers. Competitive advantages can include anywhere from an organizations cost structure, their product and service to customer support. One of competitive advantage that delta has with other two airlines is their employees. Delta believes that their employees are taking the airlines where they only dreamed of through their hard work which is leading to a bright future which includes new ideas and opportunities. . Delta provides their employees with training that consists of emergency equipment, aircraft familiarization, door and window operations; equipment training for certain planes in order to run smooth operations. Another competitive advantage Delta has like their competition is their mergers. Just like their competition Delta’s merger put then over their competition. In 2008 delta merges with Northwest airlines. Delta benefited from this because in 2007 Southwest serves 101.9 million passengers where Delta server 72.9 but with the merger Delta and Northwest combined for over 126 million passengers. Delta has a competitive advantage like their competition because they own thirteen hubs. Delta operates over five thousand flights every day from these hubs. Delta manages the busiest hub at Harsfield-Jackson Atlanta International Airport in terms of passenger and number of takeoffs and landings. In terms of innovation and sustainability one focus for delta should be the age of their planes. Alaska Airlines has next generation of 737s which help them save on operating cost through fuel. Another area where Delta can learn from competitor is in terms of training their employees. Southwest train their employees in a manner so that their planes spend less time…

    • 339 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    There are two strategies airlines should adopt to improve their chances of being consistently profitable. The first is entering fuel supplier’s industry. In 2011, fuel cost accounted for 32% of the airline industry’s revenue. As fuel prices fluctuate up and down so do airlines’ profit margins. By entering/investing in their supplier’s industry they can exploit low fuel prices and increase their profitability. Delta Airlines used this strategy, investing $150 million in oil refineries and taking over their fuel production (Blockhin, 2015). The second strategy involves creating brand loyalty. As of now consumer’s decision are driving by price rather than brand loyalty. Airlines need to alter their image by enhancing customer experience, creating…

    • 116 Words
    • 1 Page
    Satisfactory Essays
  • Best Essays

    Southwest Airlines Company, an American low-cost airline is the third largest airline in the world as well as the U.S.A. by the number of passenger aircraft among all of the world 's commercial airlines (Arlene Fleming, About.com Guide; www.nationsonline.org), operating more than 540 Boeing 737 aircraft today between 67 cities in the U.S.A. (Southwest Airlines Fact Sheet of 2008). Today, Southwest operates approximately 3,300 flights daily and boasts of being the only major airline to post profits every year for the last thirty six years. It justifiably claims to be the United States’ most successful low-fare, high frequency, point-to-point carrier (www.southwest.com).…

    • 2731 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    Delta Airlines

    • 2664 Words
    • 8 Pages

    It lets you talk to me during class lectures or during help sessions as if you were in the room with me.…

    • 2664 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Looking externally, some of the biggest threats for Delta Airlines include the September 11th terrorist attack and the sluggish worldwide economy. Both the state of the economy as well as the September 11th terrorist attack made downsizing inevitable for Delta. Unfortunately for Delta Airlines, this caused an unexpected loss of knowledge due to the 11,000 employees that left the company after they offered employees a favorable severance package. They have not only experienced a major catastrophe, Delta also has to deal with the loss of knowledge through a downsizing effort because of a struggling economy. Although these threats are major, Delta definitely worked around their obstacles to build a knowledge retention strategy that could improve their…

    • 617 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Delta Technology, Inc is a company based out of Atlanta, Georgia which manages all of Delta's Air Line's information technology solutions, development, and support, including the award winning Delta Nervous System. Although the company is owned by Delta Air Lines it has a whole separate top management team. The current CEO is Shirley Bridges; she oversees 2,000 of Delta Technologies employees. Their mission statement ("Delta Technology exists to enable Delta Air Lines to fully achieve its goals by leveraging technology to create a competitive advantage."), suggests necessity to understand today's ever changing technologies requiring Delta Technology, Inc to exist. They are constantly scanning the environment for changes, especially closely monitoring competitors' use of technology. Considering the complexity of the system used to manage ticket sales, reservations, times, dates, prices, and destinations, Delta Technology is continuously going to be looking for ways to make things more efficient. From 1997 to 2002 Delta invested $1.5 billion on technology innovations alone, bringing making them a leader to other air lines. This investment allowed the ability to buy tickets, check arrival times, quote prices, and check in over the internet. These uses of technology have made things quicker for initial booking of fares, but are only the beginning when it comes to the technologies required for the operation of Delta. When passengers rely on the pilots and ground crews for safety it is in Delta's best interest to go further then the competition to offer customers superior technology to make sure nothing goes wrong, and to detect if there could be a possible failure.…

    • 397 Words
    • 2 Pages
    Good Essays