Delta's Prices Against Their Competition

Companies take a competitor orientation when they strategize “according to the premise that they should measure themselves primarily against their competition.” (Grewal & Levy, 2014, p. 430), For Example, Delta is one company that changes prices to meet those of the competition. Delta, is a major American airline with its headquarters and largest hub at Hartsfield Jackson Atlanta International Airport in Atlanta, Georgia. Delta was founded May 30, 1924. Delta airlines is a company that offers a service to customers around the world. Their product type is B-C because transactions are conducted directly between the company and consumers.
Delta airlines uses branding strategies to address customers’ needs. Delta customers have a busy schedule and that’s is the reason why delta focuses on customer satisfaction to create an easy journey for customers. All people fly airplanes with one main gold in mind, get somewhere fast without any inconvenience. Customers want to have the best experience when choosing an airline for their travel needs, which can become chaotic since there is so much competition and airlines are frequently changing and “adjusting to meet economic concerns and consumer demand.” (Marketing-Schools, 2012) Customers want to depend on in an airline that offers them timeliness, convenience, comfort, good meals, safety and security and in our opinion,
Airlines “employ unique prices strategies that seem best for the particular set of circumstances in which they find themselves.” (Grewal & Levy, 2014, p. 454) Pricing strategies used by airlines include:
Segmented Price: Airlines charge customers based on their willingness to pay. For example, a business people may be willing to pay extra for the ticket if the airline allows them to flight mid-week, other customers may be willing to pay a higher price for faster service. For example, a customer would pay more to have only one layover instead of multiple