Thomas Friedman
Concept of Demolition Man * The Hollywood film represents the danger of globalization and cultural and environmental homogeneity, standardization and sanitation. * Friedman argues that because globalization is creating a single marketplace, it is homogenizing consumption and culture and can run the risk of wiping out ecological and cultural diversity throughout the world. In the Cold War system, cultures didn’t interact as frequently or directly as they do today, where they are often offered up for global competition and comparison against one another.
Diversity in Globalization * Friedman argues that because globalization is often associated with Americanization, countries need to develop strong cultural and environmental filters so they can interact with but not be overwhelmed and swallowed by the herd. He suggests the most important filter is the ability to “glocalize,” meaning a culture’s ability to absorb natural influences into their culture yet reject those that are alien—to assimilate aspects of globalization into your culture in a way that adds diversity without overwhelming. * Globalization will be sustainable as long as we manage these filters in a way that protects our culture while simultaneously getting the best out of others’ cultures.
Methods for Greening Globalization * Mobilize the environmental entrepreneurs-- term coined by Keith Algers for an organization meant to stop the logging activities in the rainforest in Brazil while formulating a plan to avoid unemployment among these loggers. Looking at the bigger picture, it implies finding solution to the growing problems of compromise in the industrialized society that environmental protection and economic development can coexist together. * Environmentally Sound Production Methods – Corporations and shareholders should be pressured by the government to adapt new environmental policies. The government hitting companies over the head with