Digital technologies were a crucial part of both of my productions; using digital technologies has also extremely developed over time and you can see a significant change in the A2 music video production as the piece was greatly developed in terms of technology and creativity.
In the production stage of our AS piece we have used a Cannon DSLR camera in filming of our entire production. It was extremely helpful as it was easy to use, portable but also a major advantage of it was that it allowed us to an instant playback to aid our creative decision making. We did not use this feature enough in AS. However once we returned to produce our A2 music video, I have made sure that we checked all the footage at the location so we could immediately reshoot the scenes that weren’t good enough at the location, which also saved us time in going back into the location to redo it all.
In our A2 production we have used the same camera (Cannon DSLR) due to a convenience of the camera and the high quality footage it was producing, it was portable, easy to use and easy to set up. Considering our filming had to take place in six different location it was very convenient to use that camera. However, we wanted to enhance our A2 production with other filming technologies in other to enhance our creative decision making, so therefore we decided to use JVC HDV 720p studio camera for our performance part. However we decided not to use it at the end due to the quality difference between the DSLR and the studio camera. That way we only used a footage from the DSLR, however the use of JVC HDV 720p gave us some practice using the high quality studio camera and also gave us an opportunity to explore different filming equipment, which also has played a part on