descriptive method
International Journal of Transformations in Business Management
http://www.ijtbm.com/
(IJTBM) 2012, Vol. No. 1, Issue No. 6, Apr-Jun
ISSN: 2231-6868
MEANING OF THE TERM- DESCRIPTIVE SURVEY
RESEARCH METHOD
NEERU SALARIA
INTRODUCTION
According to Best and Kahn (2007), “The term descriptive research has often been used incorrectly to describe three types of investigation that are different. Perhaps their superficial similarities have obscured their difference. Each of them employs the process of disciplined inquiry through the gathering and analysis of empirical data, and each attempts to develop knowledge. To be done competently, each requires the expertise of the careful and systematic investigator. A brief explanation may serve to put each one in proper perspective.”
The method of research which concerns itself with the present phenomena in terms of conditions, practices beliefs, processes, relationships or trends invariably is termed as “descriptive survey study”. According to Dr. Y.P. Aggarwal (2008) descriptive research is devoted to the gathering of information about prevailing conditions or situations for the purpose of description and interpretation. This type of research method is not simply amassing and tabulating facts but includes proper analyses, interpretation, comparisons, identification of trends and relationships.
SIGNIFICANCE OF THE DESCRIPTIVE SURVEY METHOD
It is concerned not only with the characteristics of individuals but with the characteristics of the whole sample thereof. It provides information useful to the solutions of local issues (problems).
Survey may be qualitative or quantitative in verbal or mathematical form of expression; such studies are factual and hence supply practical information.
The survey research employs applications of scientific method by critically analyzing and examining the source materials, by analyzing and interpreting data, and by arriving at generalization and prediction. Since, the present study was
http://www.ijtbm.com/
(IJTBM) 2012, Vol. No. 1, Issue No. 6, Apr-Jun
ISSN: 2231-6868
MEANING OF THE TERM- DESCRIPTIVE SURVEY
RESEARCH METHOD
NEERU SALARIA
INTRODUCTION
According to Best and Kahn (2007), “The term descriptive research has often been used incorrectly to describe three types of investigation that are different. Perhaps their superficial similarities have obscured their difference. Each of them employs the process of disciplined inquiry through the gathering and analysis of empirical data, and each attempts to develop knowledge. To be done competently, each requires the expertise of the careful and systematic investigator. A brief explanation may serve to put each one in proper perspective.”
The method of research which concerns itself with the present phenomena in terms of conditions, practices beliefs, processes, relationships or trends invariably is termed as “descriptive survey study”. According to Dr. Y.P. Aggarwal (2008) descriptive research is devoted to the gathering of information about prevailing conditions or situations for the purpose of description and interpretation. This type of research method is not simply amassing and tabulating facts but includes proper analyses, interpretation, comparisons, identification of trends and relationships.
SIGNIFICANCE OF THE DESCRIPTIVE SURVEY METHOD
It is concerned not only with the characteristics of individuals but with the characteristics of the whole sample thereof. It provides information useful to the solutions of local issues (problems).
Survey may be qualitative or quantitative in verbal or mathematical form of expression; such studies are factual and hence supply practical information.
The survey research employs applications of scientific method by critically analyzing and examining the source materials, by analyzing and interpreting data, and by arriving at generalization and prediction. Since, the present study was
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