Design for social good

+In this essay, I will write about one of the main design philosophy of Victor Papanek and I will show I-phone 3G designed by Jony Ive of design team of Apple as an example to allude a his perception about an industrial design to it. The book named 'Design for the Real World' written by Victor Papanek indicate an overall directivity and proper purpose of an industrial design, and also he criticize about a contemporary industrial design for alerting industrial designers to unfair distribution of design benefits. In the introduction of his book, he said, "If we equate the triangle with a design problem, we readily see that industry and its designers are concerned only with the tiny top portion, without addressing themselves to real needs."(Victor Papanek, 1971, Design for the Real World, Thames & Hudson). Moreover, the reason of why I pick the I-pod is, It was one of the well designed MP3 player in the world and has massively affected in contemporary human life, furthermore, the assessment of design of it was so many. I will analyze it and will find out that how influential it was as a political or ethical view.
Most of industrial design students want to know what is an industrial design and wonder what is the ultimate purpose of it and whether it need to be for human or not. The Industrial design is basically taking part in everything, most of designed things are on purpose to affect to world and furthermore, to improve world as a better place. Then some people start to have a question about design, 'Has the design genuinely improved the world efficiently and evenly?'.
One of most big and prevalent problem of the industrial design is that the designer's share is still totally unequal, it leans too much towards on minority which has big economic design market. "Nearly all of these countries exist with wealth concentrated in the hands of a small of "absentee landlords. ... Design is a luxury enjoyed by a small clique who form the technological, moneyed and cultural