Develop Marketing Mix Strategy
Contents
Introduction 3
Objectives 3
Methodology 3
Understanding marketing mix and the four Ps 4
Marketing Mix Strategy Using Four P’s 6
Product 6 Product differentiation 7 Feature 7 Ingredients 8 Quality 8 Packaging 9
Price 10 Discount 12 Allowances 12 Payment Period or Credit Terms 12
Place 13 Channels 14 Transport 15 Coverage 15
Promotion 16 Sponsorship 18 Personal Selling 19 Public Relations 19 Internet marketing 19 Sales Promotion 20 Advertising 20
Conclusion 21
Introduction
Objectives
This report discusses on Marketing Mix. The marketing mix is often crucial when determining a product or brand 's offering, and is often synonymous with the four Ps: price, product, promotion, and place. In the next level of the report, a Cetaphil® Cleansing Lotion is assessed using above said four Ps and with the sales & marketing methods, improvement and strategies .
Methodology
The report was prepared with data collected by visiting Swiss biogenic Pvt Ltd, discussing with dermatologist and talking to the pharmacist , patient etc. In addition to that, information and data collected from internet, brochures, article etc. which is freely made available for public access.
Understanding marketing mix and the four Ps
Marketing involves a number of activities. To begin with, an organisation may decide on its target group of customers to be served. Once the target group is decided, the product is to be placed in the market by providing the appropriate product, price, distribution and promotional efforts. These are to be combined or mixed in an appropriate proportion so as to achieve the marketing goal. Such mix of product, price, distribution and promotional efforts is known as ‘Marketing Mix’.
According to Philip Kotler “Marketing Mix is the set of controllable variables that the firm can use to influence the buyer’s response” .The controllable variables in this context refer to the 4 ‘P’s [product, price, place
Introduction 3
Objectives 3
Methodology 3
Understanding marketing mix and the four Ps 4
Marketing Mix Strategy Using Four P’s 6
Product 6 Product differentiation 7 Feature 7 Ingredients 8 Quality 8 Packaging 9
Price 10 Discount 12 Allowances 12 Payment Period or Credit Terms 12
Place 13 Channels 14 Transport 15 Coverage 15
Promotion 16 Sponsorship 18 Personal Selling 19 Public Relations 19 Internet marketing 19 Sales Promotion 20 Advertising 20
Conclusion 21
Introduction
Objectives
This report discusses on Marketing Mix. The marketing mix is often crucial when determining a product or brand 's offering, and is often synonymous with the four Ps: price, product, promotion, and place. In the next level of the report, a Cetaphil® Cleansing Lotion is assessed using above said four Ps and with the sales & marketing methods, improvement and strategies .
Methodology
The report was prepared with data collected by visiting Swiss biogenic Pvt Ltd, discussing with dermatologist and talking to the pharmacist , patient etc. In addition to that, information and data collected from internet, brochures, article etc. which is freely made available for public access.
Understanding marketing mix and the four Ps
Marketing involves a number of activities. To begin with, an organisation may decide on its target group of customers to be served. Once the target group is decided, the product is to be placed in the market by providing the appropriate product, price, distribution and promotional efforts. These are to be combined or mixed in an appropriate proportion so as to achieve the marketing goal. Such mix of product, price, distribution and promotional efforts is known as ‘Marketing Mix’.
According to Philip Kotler “Marketing Mix is the set of controllable variables that the firm can use to influence the buyer’s response” .The controllable variables in this context refer to the 4 ‘P’s [product, price, place