Developing an App for That
Introduction
The director of online services development team for Thorsen Bank, Sonnja Huot was tasked to develop a free and downloadable mobile app of ThorsenCents, which is a personal finance analytics tools developed by the bank. Given the resources can be only used to build for one mobile platform first, she was considering between Android and iOS. The analysis below is focused on the decision, the reason and also the application for the particular platform.
The Decision
Giving the short timeframe and limited resources, ThorsenCents should go for an easier platform, which is Android first. Using this less entering barrier platform, the bank management can always fix the problems and improve the app to be able to pass the Apple review process in future time.
The Reason
Easier implementation and management
Android positioned itself as the “open” alternative to Apple’s tightly controlled distribution channel, making the management able to build the app on Android more easily in the short timeframe. For instance, Android gives phone manufacturers a complete operating system that they could utilize and customize without paying a licensing fee. This would be a big advantage for company who wants to build an app on the platform. There is no review process to build an app on Android too. This make the company could interact with the platform more easily. Android applications could be distributed through other publishers too. Moreover, customers who want to use Thorsencents are not limited to using mobile phone service with only one telco company, which is AT&T. All these advantages make ThorsenCents could be published in the 4 months time successfully.
Market growth and size
The users of Android were growing rapidly and seemed likely to become the absolute alternatives to the iPhone ecosystem. In fact, the Android devices had grown 886% year-over-year, making the market very lucrative. Furthermore, there is more than 60 compatible Android devices for
The director of online services development team for Thorsen Bank, Sonnja Huot was tasked to develop a free and downloadable mobile app of ThorsenCents, which is a personal finance analytics tools developed by the bank. Given the resources can be only used to build for one mobile platform first, she was considering between Android and iOS. The analysis below is focused on the decision, the reason and also the application for the particular platform.
The Decision
Giving the short timeframe and limited resources, ThorsenCents should go for an easier platform, which is Android first. Using this less entering barrier platform, the bank management can always fix the problems and improve the app to be able to pass the Apple review process in future time.
The Reason
Easier implementation and management
Android positioned itself as the “open” alternative to Apple’s tightly controlled distribution channel, making the management able to build the app on Android more easily in the short timeframe. For instance, Android gives phone manufacturers a complete operating system that they could utilize and customize without paying a licensing fee. This would be a big advantage for company who wants to build an app on the platform. There is no review process to build an app on Android too. This make the company could interact with the platform more easily. Android applications could be distributed through other publishers too. Moreover, customers who want to use Thorsencents are not limited to using mobile phone service with only one telco company, which is AT&T. All these advantages make ThorsenCents could be published in the 4 months time successfully.
Market growth and size
The users of Android were growing rapidly and seemed likely to become the absolute alternatives to the iPhone ecosystem. In fact, the Android devices had grown 886% year-over-year, making the market very lucrative. Furthermore, there is more than 60 compatible Android devices for