Pixel 2 Analysis
Justification
The justification used for selecting Google and the Pixel 2 is based on Google’s ability to remain a leader in the industry as well as staying innovative in all areas of the company’s market strategy. As Google continues to grow it still maintains a global effective and efficient operations and supply chain management system. Google is constantly making smart business decisions and continues to be at the forefront of global communications industries. Google Android software helps “power 80 percent of smartphones around the globe” (Gilbert, 2016) so it finally made sense for Google to release its on phones and the release of the Pixel 2 and Pixel 2 XL and continued the success seen under the release of the original Pixel.
Google …show more content…
Conclusion
Customers have longed for an alternative to the IPhone and Galaxy phones and the Pixel 2 gives customers that new, competitive option. Like all of Google’s other endeavors their goal is always going to be “providing the best user experience possible”
(Google, 2017). The Pixel 2 has only been on the market for less than a year and the road to making an impact in the smartphone market will continue to be an uphill climb but with continued innovative thinking the opportunity to grow the Google Pixel smartphone brand is viable. By releasing the Pixel 2 at a much lower price point, as much as $300 less than the IPhone 8 and 10, Google also takes advantage of a segment of the smartphone market that doesn’t want to spend $1000 for a phone.
There is no doubt that Google faced an uphill battle with the release of the
Google Pixel and continues to face similar challenges if it wants to become a serious contender in the premium smartphone market, with the release of the Google Pixel 2 and Pixel 2 XL. “For the past five years, Samsung has been the only other smartphone company to give Apple real competition in the premium smartphone market” (Mills,
2017). Despite the control that Apple has over the market, Google has an
The justification used for selecting Google and the Pixel 2 is based on Google’s ability to remain a leader in the industry as well as staying innovative in all areas of the company’s market strategy. As Google continues to grow it still maintains a global effective and efficient operations and supply chain management system. Google is constantly making smart business decisions and continues to be at the forefront of global communications industries. Google Android software helps “power 80 percent of smartphones around the globe” (Gilbert, 2016) so it finally made sense for Google to release its on phones and the release of the Pixel 2 and Pixel 2 XL and continued the success seen under the release of the original Pixel.
Google …show more content…
Conclusion
Customers have longed for an alternative to the IPhone and Galaxy phones and the Pixel 2 gives customers that new, competitive option. Like all of Google’s other endeavors their goal is always going to be “providing the best user experience possible”
(Google, 2017). The Pixel 2 has only been on the market for less than a year and the road to making an impact in the smartphone market will continue to be an uphill climb but with continued innovative thinking the opportunity to grow the Google Pixel smartphone brand is viable. By releasing the Pixel 2 at a much lower price point, as much as $300 less than the IPhone 8 and 10, Google also takes advantage of a segment of the smartphone market that doesn’t want to spend $1000 for a phone.
There is no doubt that Google faced an uphill battle with the release of the
Google Pixel and continues to face similar challenges if it wants to become a serious contender in the premium smartphone market, with the release of the Google Pixel 2 and Pixel 2 XL. “For the past five years, Samsung has been the only other smartphone company to give Apple real competition in the premium smartphone market” (Mills,
2017). Despite the control that Apple has over the market, Google has an