Different authors have defined research as follows: ➢ Research is carrying out a diligent inquiry or a critical examination of a given phenomenon. ➢ Research involves a critical analysis of existing conclusions or theories with regard to newly discovered facts i.e. it’s a continued search for new knowledge and understanding of the world around us. ➢ Research is a process of arriving at effective solutions to problems through systematic collection, analysis and interpretation of data.
What is Business Research?
It is a systematic inquiry whose objective is to provide information to solve managerial problems (Cooper and Schindler, 2003).
Research and Scientific Method
The scientific method encourages a rigorous, impersonal mode of procedure dictated by the demands of logic and objective procedure. It is based on the following basic postulates: ➢ It relies on empirical evidence ➢ It utilizes relevant concepts ➢ It is committed to only objective considerations ➢ It presupposes ethical neutrality i.e. it aims at nothing but making only adequate and correct statements about population objects ➢ It results into probabilistic predictions ➢ Its methodology is made known to all concerned for critical scrutiny and for use in testing the conclusions through replication. ➢ It aims at formulating most general axioms or what can be termed as scientific theories.
Purpose of Research ➢ To discover new knowledge ➢ To describe a phenomenon ➢ To enable prediction. ➢ To enable control i.e. the ability to regulate the phenomenon under study. ➢ To enable explanation of a phenomenon i.e. accurate observation and measurement of a given phenomenon. ➢ To enable theory development and validation of existing theories. Theory development involves formulating concepts, laws and generalizations about a given phenomenon. ➢ Research provides one with the knowledge and skills needed for the fast-paced decision-making