digital marketing
NZIE Diploma in Applied Business
701Digital Marketing
INTRODUCTION
The core reason of failure in most digital marketing campaigns is not the lack of ingenuity in the banner ad or the sexiness of the website. It is not even (often) the key people of the organization. It is quite simply the lack of structured thinking about what the real purpose of the campaign is and a lack of an objectives set of methods with which to identify success or failure. This assessment will inform you why a company,Global Dream Immigration Consultancy failed in most of its digital marketing endeavours.
THE COMPANY
Global Dream Immigration Consultancyis a country’s immigration consultancy, helping obtain visas for international clients every day. They are nationwide network of immigration lawyers with over 20 years of experience. They offer essential services such as help in short term tourist visas, work permits, Work to Residency Programme, which offer the right to apply for permanent residency, assist with the application for marriage visas, unmarried and fiancé visas, searching for jobs, organizing international students, exchanging currency and much more.
To define GDIC’s marketing goals for the organisation; the digital marketing drivers are deemed substantial drawing from the context of the pull and push digital marketing technologies to sustain in the market of digital era. Web site/blogs and streaming media (audio and video) are for consideration. Alternatively, Email and SMS are another context of push digital marketing to further enhance customer service of the organization. For example, I sent an email to their website (GDIC) to enquire about immigration concern. I have not received immediate response or automated answering engine confirming that my email was received. So, I have to text or call them instead to make out on my query. Moreover, a structured marketing strategy that includes an evaluation of search engine marketing, brand awareness,
701Digital Marketing
INTRODUCTION
The core reason of failure in most digital marketing campaigns is not the lack of ingenuity in the banner ad or the sexiness of the website. It is not even (often) the key people of the organization. It is quite simply the lack of structured thinking about what the real purpose of the campaign is and a lack of an objectives set of methods with which to identify success or failure. This assessment will inform you why a company,Global Dream Immigration Consultancy failed in most of its digital marketing endeavours.
THE COMPANY
Global Dream Immigration Consultancyis a country’s immigration consultancy, helping obtain visas for international clients every day. They are nationwide network of immigration lawyers with over 20 years of experience. They offer essential services such as help in short term tourist visas, work permits, Work to Residency Programme, which offer the right to apply for permanent residency, assist with the application for marriage visas, unmarried and fiancé visas, searching for jobs, organizing international students, exchanging currency and much more.
To define GDIC’s marketing goals for the organisation; the digital marketing drivers are deemed substantial drawing from the context of the pull and push digital marketing technologies to sustain in the market of digital era. Web site/blogs and streaming media (audio and video) are for consideration. Alternatively, Email and SMS are another context of push digital marketing to further enhance customer service of the organization. For example, I sent an email to their website (GDIC) to enquire about immigration concern. I have not received immediate response or automated answering engine confirming that my email was received. So, I have to text or call them instead to make out on my query. Moreover, a structured marketing strategy that includes an evaluation of search engine marketing, brand awareness,