On 13th March 2014
Digital signage refers to any of the electronic display that broadcasts television programming, menus, information, advertising, and other contents. Digital signs utilizing technologies such as LCD, LED, plasma displays, or projected images to display content is found in both public and private environments, including retail stores, hotels, restaurants, and corporate buildings, amongst other locations. Because of its inherent dynamic nature where in the content may be frequently updated, and also by employing real-world interface such as embedded touch screens, image capture and gesture recognition, it is gaining a wide acceptance in the market.
Digital signs rely on a variety of hardware to deliver the content. The components of a typical digital sign installation include one or more display screens, one or more media players, and a content management server. Sometimes two or more of these components are present in a single device but typically there is a display screen, a media player, and a content management server that is connected to the media player over a network.
Benefits of this Report:-
The report deals with all the driving factors, restraints, and opportunities with respect to the digital signage market, which are helpful in identifying trends and key success factors for the industry.
The report also includes qualitative analysis on the market, by analyzing complete pricing and cost analysis of products, Porters analysis of the market, and SWOT analysis of the players. The report also profiles all major companies active in this field. This report provides the competitive landscape of the key players, which covers all key growth strategies.
The report also formulates the industry trends of digital signage market with emphasis on market timelines and technology roadmaps, market, and product life cycle analysis.