Digital Transformation
THE DIGITAL TRANSFORMATION JOURNEY,
A Wipro CGT Research Report
WWW.WIPRO.COM
Kara Romanow, CGT
WHAT DOES DIGITAL TRANSFORMATION
REALLY MEAN?
Expert Perspective • By John Rossi, Global Leader, Wipro’s Consumer Goods Consulting Group
If we asked 100 people “what is digital transformation?” we would receive at least 99 different answers, and those two people that gave the same answer probably sat next to one another while taking the survey. Why do many find it difficult to describe digital transformation? It’s much more than e-commerce. Digital transformation should be an eye-opening exercise for your company in creating new ways to make Life simpler by digitally linking front and back-end processes. It will enable “simpler” for your employees,
handheld devices, laptops and back-office computers?
How about being able to accurately predict slow-moving merchandise and proactively push via loyalty programs better reasons for them to shop for those items today, and by tomorrow morning, if it’s still behind the demand plan, sending them personalized offers to entice them to shop? Would this change expiry issues in food & beverage? How about markdowns in apparel & footwear? Or revolutionize trade promotion spending?
trading partners, shoppers and consumers.
At Wipro, we help our client’s realize digital transformation throughout the enterprise. It occurs in warehouses, distribution centers, sales and marketing departments, across finance and even in the CEO’s office.
What if you sent your VIP customers real-time personalized offers as they enter a retail partner’s parking lot that are only good for the next 90 minutes? Would you better serve these shoppers in the future by understanding their adoption habits? The above questions are already answered with great success. Digital
What if you redesign a plant or warehouse, would you do
transformation needs to occur across the entire enterprise. It’s
it differently
A Wipro CGT Research Report
WWW.WIPRO.COM
Kara Romanow, CGT
WHAT DOES DIGITAL TRANSFORMATION
REALLY MEAN?
Expert Perspective • By John Rossi, Global Leader, Wipro’s Consumer Goods Consulting Group
If we asked 100 people “what is digital transformation?” we would receive at least 99 different answers, and those two people that gave the same answer probably sat next to one another while taking the survey. Why do many find it difficult to describe digital transformation? It’s much more than e-commerce. Digital transformation should be an eye-opening exercise for your company in creating new ways to make Life simpler by digitally linking front and back-end processes. It will enable “simpler” for your employees,
handheld devices, laptops and back-office computers?
How about being able to accurately predict slow-moving merchandise and proactively push via loyalty programs better reasons for them to shop for those items today, and by tomorrow morning, if it’s still behind the demand plan, sending them personalized offers to entice them to shop? Would this change expiry issues in food & beverage? How about markdowns in apparel & footwear? Or revolutionize trade promotion spending?
trading partners, shoppers and consumers.
At Wipro, we help our client’s realize digital transformation throughout the enterprise. It occurs in warehouses, distribution centers, sales and marketing departments, across finance and even in the CEO’s office.
What if you sent your VIP customers real-time personalized offers as they enter a retail partner’s parking lot that are only good for the next 90 minutes? Would you better serve these shoppers in the future by understanding their adoption habits? The above questions are already answered with great success. Digital
What if you redesign a plant or warehouse, would you do
transformation needs to occur across the entire enterprise. It’s
it differently