Background: Dirt Bikes USA was founded in 1991 by Carl Schmidt and Steven McFadden. These two entrepreneurs saw the increasing demand for Dirt bikes, and took the initiative to capitalize on their idea. These two former bikers took their knowledge of dirt bikes and their love of the sport and developed on that foundation. Their idea was to give the customer a product that was aptly suited for the specific needs of the customer. Also the duo wanted to give something more than just a bike, they wanted to provide the highest possible satisfaction at a reduced cost than their competitors. To reach this goal they developed frames for dirt bikes that were more suited to off-road handling and started using these frames to build their own dirt bike models using motorcycle engines manufactured by other companies, such as Honda and Rotax Motors of Austria. One of their main selling points was to provide the customer with low priced yet quality product that is situated for the specific use the customer demands. Dirt Bikes USA manufactures bikes that surpass the competition by using using the best custom parts available. The shape their own frame for a unique look they are noted for. With so much demand and interest in Carl and Steve’s bikes they decided to open a production facility that could manufacture large numbers of their dirt bikes for the retail market. The products that Dirt Bikes started off with in when they opened included The Enduro 250 which retails for $3250, the Enduro 550 which retails for $7600, the Moto 300 which retails for $4295 and
the Moto 450 which retails for $8995. Some services included providing customer service to repair everything that they made making it very convenient for the customer. They also sell their products at certified Dirt Bikes stores only, although if a customer lives more than 50 miles from the store, they can purchase the product from a certified affiliate bike store. With so much interest in the company,