Some critics point to the the technical disadvantages of customer relationship management. In most cases, these systems are implemented into business systems that may already include a complicated network of software and hardware. Some sales professionals have found that customer relationship management systems may not be compatible with other management systems. This can lead to confusion among users, and inconsistent results.
One of the most commonly cited advantages of customer relationship management is that it helps organizations cut costs and become more efficient. Detractors, however, believe that the opposite is true. The amount of time it can take for professionals to access and record data is thought by some to be greater than the time it takes to use conventional filing methods. Other detractors point to the time and money required to train employees to use new software.One of the most commonly cited disadvantages of CRM is that it can lead to dehumanization in sales processes. Instead of learning from firsthand experience which services and products clients prefer, salespeople access information digitally stored in databases. Some professionals believe that selling is most effective when sales professionals are able to appeal to clients at a visceral level.
Some critics point to the the technical disadvantages of customer relationship management. In most cases, these systems are implemented into business systems that may already include a complicated network of software and hardware. Some sales professionals have found that customer relationship management