Preview

Disney

Satisfactory Essays
Open Document
Open Document
324 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Disney
March 10, 2010

Mrs. Lita Gross
Licensing Manager
Airport city P.O. box 76
Ben Gurion Airport, Israel

Re: Reply for Licensing Agreement

Dear Mrs. Gross

I am in receipt of your offer to becoming a licensee of the Walt Disney Company. We are currently seeking source for an exclusive line of quality children and baby clothing.

You probably already know that The Walt Disney Company was founded in 1923, and it is the number two media conglomerate in the world. Since its founding The Walt Disney Company, and its affiliating companies, have remained faithful to their commitment of the product, as well as producing unparalleled entertainment.

We are committed to a standard of excellence in every aspect of our business and in every corner of the world. We expect these same commitments to be shared by all manufacturers of Disney merchandise.

Walt Disney has a very exclusive reputation. This is merely because we are looking for the best licensee who can represent our perception with ethical and responsible conduct.

The information about the "Fox Company" was very impressive, as I already mentioned, Walt Disney is looking for a company like yours for licensee. To be able to proceed onward, we request that you send us some details missing from the previous letter. This way we can determine if your company meets our criteria.
Disney licensees should meet the following requirements:

First, A minimum of five years experience in manufacturing and distributing.
Second, must be a manufacturer, NOT a middleman or distributor.
And for last, Your company must have five years prior experience in our product category being proposed.

In addition you should fill out all the information about your company that we are looking for (you can find our requirements on the website.) Walt Disney is appreciative of your appeal and we look forward to hearing from you soon.

Sincerely, Tal Hertzenstain Tal Hertzenstain Licensing Manager

You May Also Find These Documents Helpful

  • Better Essays

    Walt Disney began as a cartoon studio in the 1920s more than eight decades later is become a global corporation, and premier provider of quality family entertainment across America and around the world.…

    • 1207 Words
    • 5 Pages
    Better Essays
  • Best Essays

    The Walt Disney Company (NYSE:DIS) is one that I have been familiar with my entire life. However, I have never known much about the business side of the company. It was founded in 1923 by Roy and Walt Disney, who came to Hollywood from Kansas City, Missouri. Walt and Roy produced a short animated film series that became known as the Alice Comedies. The small studio in which they worked was outgrown and replaced by a larger facility, where they became Disney Bros. Studio (Disney Archives). In 1928, Mickey Mouse was born, followed by Pluto, Goofy, and the rest of the Disney gang, and the Disney Brothers Studio became the Walt Disney Studio. Disney’s first full-length animated film came out in 1937. Snow White and the Seven Dwarfs became the highest grossing film by 1939 and the first animated feature film ever produced (studioservices.go.com).…

    • 1607 Words
    • 7 Pages
    Best Essays
  • Powerful Essays

    The Walt Disney Company is known far and wide as a major source of entertainment and the embodiment of family values. Throughout the years, Walt Disney studios have supplied millions with wholesome, child oriented entertainment with iconic characters such as Mickey Mouse, Snow White, and of course Alice in Wonderland. From humble beginnings, the Disney Company grew with leaps and bounds throughout the years to include numerous theme and amusement parks, movies, and production studios and the Disney stores. While the general management of the company has changes over the years; the core values of the company have remained the same, as Disney’s website says; “providing innovative, quality entertainment for all members of the family, across America and around the world.” A closer look at the Walt Disney Company will offer insight to the financial processes that have assisted the company to grow into the world renowned company that is known, loved, and respected.…

    • 1543 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    First,what is the Disney corporation and how did it come to be? It was created almost single handedly by Walter Elias "Walt" Disney. He was born on December 5, 1901, one of five children. Walt had a love for drawing cartoons early on and even made money as a child by selling some of them to family and friends. When he was 16 he joined the Red Cross as an ambulance driver for WW1 after being denied service in the army for his young age. This patriotic fervor that would later shape his cartoons. When he returned home from the war he made a few failed attempts at working in different animation companies until he and his brother, Roy, started the Disney Brothers Studio in 1923 after moving to California. (Biography.com)…

    • 5396 Words
    • 22 Pages
    Powerful Essays
  • Satisfactory Essays

    The purpose of this report is to examine the specific details of The Walt Disney Company. It will go in depth about the structure of the company and its finances. The results of this report showed that it is a very expansive and successful company. There are many different areas and sections of this company that need to be in tune in order to guarantee the success of the company, it all must work together.…

    • 478 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The battle of Verdun, Somme, and Jutland were all battles that were fought during the ‘Great War’. The battle of Verdun was a battle fought between the French and the Germans which lasted for about nine months. The battle of Jutland was fought at sea which Britain had won. The battle of Somme was the largest battle fought in the Great war. About 20,000 British soldiers lost their lives during this…

    • 72 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Walt Disney Company is a well known for its products i.e the entertainment. One of their goal is to give the most memorable experience to their customers through their movies, consumer products and also their park and resorts. It is Walt Disney Company concerns to deliver a quality and good example to the viewers and users of their products in achieving their aim of giving positive effects to the world.…

    • 648 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Walt Disney Controversy

    • 613 Words
    • 3 Pages

    The Walt Disney Company has the mission to be one of the world’s leading producers and…

    • 613 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Today The Walt Disney Company is a world rebound Multibillionaire corporation but it has come a long way from its roots. Founded by Walt Disney and Roy O. Disney, the “Walt Disney Studios” as we know it today was founded on October 16, 1923 and was originally dubbed the Disney Brothers Cartoon Studio. The brothers were successful with a slew of popular cartoon such as Alice's Wonderland (1923), Oswald the Lucky Rabbit (1928), and Steamboat Willie staring the most famous Mickey Mouse, previously named 'Mortimer Mouse', who would later star in several Disney Studios produced films and become the icon of the Walt Disney Brand. “Walt Disney has been, arguably, the most influential American of the twentieth…

    • 1813 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    The Walt Disney Company is a global brand recognized throughout the world. As part of an Oligopoly market structure the Walt Disney Company works tirelessly to maintain its reputation, integrity, and social responsibility to the communities of the world through quality entertainment and communication tools for the entire family. According to Disney, “Disney’s performance in fiscal 2013 reflects the impact of the company’s acquisitions and capital investments and long-term strategy focused on exceptional creativity, innovative use of technology and global growth.” The Walt Disney Company’s plans are a part of the company’s goals which is to be the world’s leader in entertainment and communication. In order for the Walt Disney Company to keep its influence in the world of entertainment and communication, the Disney Company has continually used its revenues and profits to grow its brand name and products around the world by introducing the different cultures of the world in one location.…

    • 1754 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    “The Walt Disney Company” is an international leader owning major brands in entertainment, content creation, and recreation. Founded on 1923 by Walt Disney and Roy O. Disney, the company soon became a leader in the animation industry with iconic characters such as Mickey Mouse. The company has since expanded beyond pure studio animation and into television, music, publishing, digital media, live action films theme parks and more. Their diversified business segments includes their media distribution networks, parks and…

    • 385 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Disney World

    • 838 Words
    • 4 Pages

    Disney World began on the drawing table in 1960. Walt Disney wanted to create a place where anyone could experience the joys and wonders of childhood regardless of their ages. He also wanted to include the latest in technology and By 1995 it became a reality as the first families entered the gates. Today Disney expects a yearly visitor count of 2,000,000 families.…

    • 838 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Walt Disney Research Paper

    • 4185 Words
    • 17 Pages

    For more than nine decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s, it has grown to become a global corporation.…

    • 4185 Words
    • 17 Pages
    Powerful Essays
  • Satisfactory Essays

    The Walt Disney Company is one of the world’s dominant producers and providers of entertainment and information technology if not the most dominant. By using their anthology of brands to make their content, services and consumer products more unique than the other companies, They assume to be seeking to develop the most creative, creative and beneficial entertainment experiences and related products in the world. The Walt Disney Company tries to bring stories to life throughout their movies.…

    • 156 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    The Walt Disney Company was established in 1923, by Walt Elias Disney and his brother Roy. The two brothers founded the organization on big dreams and determination. Their primary goal was to make people happy and provide quality entertainment. The Disney organization has been around for over 85 years. The core ideology of the Disney Company promotes a source of guidance and inspiration. The core values and mission of the company is what the employees base their foundation on. Attitude and behavior is attributed to the core values of the organization. The values that Disney represents are maintaining strong innovation, maintaining high quality services, and striving to achieve quality products. The underlying principles innovation, quality, community, and storytelling are what the Disney organization symbolizes.…

    • 820 Words
    • 4 Pages
    Good Essays