Disney
Israel R. Perez Chapter I Management Info System
If you were setting up the Web site for Disney World visitors, what management, organization, and technology issues might you encounter?
Management issues: Disney needs to find more efficient and productive ways to utilize its existing facilities. In Disney’s case, this means encouraging customers to spend more time on the premises and to make repeat visits. So, we need to devise revenue-generating strategies and devise technology strategy. There also may be some issues, such as difficulties of evaluating performance, legal and regulatory compliance, work environment, lack of employee support and participation, and so on.
Organization issue: It is also important to note that using information technology for crowd control has changed the way Disney World runs its business. Disney World’s systems for managing people in lines changed procedures for ticketing, crowd management, and ordering food from restaurants. These changes had to be carefully planned to make sure they enhanced service, efficiency, and profitability. So we need to monitor visitor lines and gridlock and re-flow crowds. The issues are outdated/poor business processes, unsupportive culture and attitudes, complexity of task, and so on.
Technology issues: To increase revenue, Disney management chose to use information technology to improve the customer experience. Disney uses video cameras, television displays, and specialized computer software to calculate visitor capacity, identify gridlock, and launch activities that will help re-flow crowds. In addition to reducing wait times, Disney uses information technology to provide new interactive services, such as
Israel R. Perez Chapter I Management Info System
video games, to guests waiting in line, and mobile applications to help visitors navigate the theme park more efficiently. We need to deploy video cameras, TVs, digital park maps, mobile apps,
If you were setting up the Web site for Disney World visitors, what management, organization, and technology issues might you encounter?
Management issues: Disney needs to find more efficient and productive ways to utilize its existing facilities. In Disney’s case, this means encouraging customers to spend more time on the premises and to make repeat visits. So, we need to devise revenue-generating strategies and devise technology strategy. There also may be some issues, such as difficulties of evaluating performance, legal and regulatory compliance, work environment, lack of employee support and participation, and so on.
Organization issue: It is also important to note that using information technology for crowd control has changed the way Disney World runs its business. Disney World’s systems for managing people in lines changed procedures for ticketing, crowd management, and ordering food from restaurants. These changes had to be carefully planned to make sure they enhanced service, efficiency, and profitability. So we need to monitor visitor lines and gridlock and re-flow crowds. The issues are outdated/poor business processes, unsupportive culture and attitudes, complexity of task, and so on.
Technology issues: To increase revenue, Disney management chose to use information technology to improve the customer experience. Disney uses video cameras, television displays, and specialized computer software to calculate visitor capacity, identify gridlock, and launch activities that will help re-flow crowds. In addition to reducing wait times, Disney uses information technology to provide new interactive services, such as
Israel R. Perez Chapter I Management Info System
video games, to guests waiting in line, and mobile applications to help visitors navigate the theme park more efficiently. We need to deploy video cameras, TVs, digital park maps, mobile apps,