Disney Marketing Paper
Disney Marketing Paper
Introduction
Disney, for a long time, has had a successful run at inventing and marketing new products into the marketplace. In doing this, they have researched and gathered valuable data to make sure that there marketing plan and marketing mix molded together in a profitable and effective way. The new Wall-E toy isn’t that different from the past ventures and ideas that have come to life at Disney. Disney must identify how they are going to market the Wall-E toy and sell it to the consumers out in the marketplace. This takes great planning and heavy research to make sure that the Wall-E is being marketed as the right product, at the right price, sold in the right place, and promoted the best way. Some ways this can be done is by targeting a specific market location, identifying potential buyers (as well as the influences that make their purchasing decisions), and understanding the competitive landscape. Understanding and learning about these areas will help Disney launch the Wall-E toy in the best possible way.
Segmentation and the Target Market
To create a successful marketing strategy, Disney must first answer the question, who is the customer who will be most interested in new voice-activated robotic Wall-E toy. In order to find out the answer to that question, Disney must divide the market up into groups of customers with distinct needs, characteristics or behaviors, then select the segment that best suits the product; this is called market segmentation. The next step in this process of developing a marketing strategy is to decide how to best serve the target customer. This step is known as target marketing. Target marketing is a process to evaluate each of the segments and to select the one or more segments that will generate the most customer satisfaction and the highest level of profitability. “Accurate target market selection is crucial to productive marketing efforts. Products and even companies
Introduction
Disney, for a long time, has had a successful run at inventing and marketing new products into the marketplace. In doing this, they have researched and gathered valuable data to make sure that there marketing plan and marketing mix molded together in a profitable and effective way. The new Wall-E toy isn’t that different from the past ventures and ideas that have come to life at Disney. Disney must identify how they are going to market the Wall-E toy and sell it to the consumers out in the marketplace. This takes great planning and heavy research to make sure that the Wall-E is being marketed as the right product, at the right price, sold in the right place, and promoted the best way. Some ways this can be done is by targeting a specific market location, identifying potential buyers (as well as the influences that make their purchasing decisions), and understanding the competitive landscape. Understanding and learning about these areas will help Disney launch the Wall-E toy in the best possible way.
Segmentation and the Target Market
To create a successful marketing strategy, Disney must first answer the question, who is the customer who will be most interested in new voice-activated robotic Wall-E toy. In order to find out the answer to that question, Disney must divide the market up into groups of customers with distinct needs, characteristics or behaviors, then select the segment that best suits the product; this is called market segmentation. The next step in this process of developing a marketing strategy is to decide how to best serve the target customer. This step is known as target marketing. Target marketing is a process to evaluate each of the segments and to select the one or more segments that will generate the most customer satisfaction and the highest level of profitability. “Accurate target market selection is crucial to productive marketing efforts. Products and even companies