Disney Strategy Formulation
Strategy Formulation
A. Strategic Analysis
As a leading entertainment and media enterprise Walt Disney has an years of creativity and innovation, and for generations, the Disney name has come to represent trust, morality, cheerfulness and superiority.
General Environment Analysis
The general environment is composed of dimensions in the broader society that influence an industry and the firms within in.
The Walt Disney Company differentiates itself by its fundamental knowledge and practice of the synergy throughout its diversification efforts. Disney has portrayed a clear and concise corporate strategy that has contributed to its prolonged success, and ultimately has created value. Embedded in Disney’s corporate culture is the understanding that while Disney has exclusive and “magical” products, the magic isn’t in the products themselves, but instead in the way in which they relate and compliment each other. Disney shows itself to be a corporation deeply attentive of the importance of appropriate diversification and the true nature of synergy. Disney’s creative use of diversification ultimately has the potential of creating vast amount of shareholder value through propating this “magic” throughout society in ways previously unimagined.
Source: Strategy Analysis of the Walt Disney Company www.faculty.haas.berkeley.edu?meghan/299/case_study_disney2.pdf B. Strategic Analysis
1. Position A. Mission: “ To be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”
2. Values * Innovation - Follow a strong tradition of innovation
*Quality - Strive to follow a high standard of excellence - Maintain high-quality standards across all product categories
*Community - Create
A. Strategic Analysis
As a leading entertainment and media enterprise Walt Disney has an years of creativity and innovation, and for generations, the Disney name has come to represent trust, morality, cheerfulness and superiority.
General Environment Analysis
The general environment is composed of dimensions in the broader society that influence an industry and the firms within in.
The Walt Disney Company differentiates itself by its fundamental knowledge and practice of the synergy throughout its diversification efforts. Disney has portrayed a clear and concise corporate strategy that has contributed to its prolonged success, and ultimately has created value. Embedded in Disney’s corporate culture is the understanding that while Disney has exclusive and “magical” products, the magic isn’t in the products themselves, but instead in the way in which they relate and compliment each other. Disney shows itself to be a corporation deeply attentive of the importance of appropriate diversification and the true nature of synergy. Disney’s creative use of diversification ultimately has the potential of creating vast amount of shareholder value through propating this “magic” throughout society in ways previously unimagined.
Source: Strategy Analysis of the Walt Disney Company www.faculty.haas.berkeley.edu?meghan/299/case_study_disney2.pdf B. Strategic Analysis
1. Position A. Mission: “ To be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”
2. Values * Innovation - Follow a strong tradition of innovation
*Quality - Strive to follow a high standard of excellence - Maintain high-quality standards across all product categories
*Community - Create