GROUP ASSIGNMENT
CASE STUDY : XEROX
NORAZENI BINTI AHMAD KAMARUZAMAN 2013251298
NOOR ZURA WATI BINTI AHMAD 2013671988
AZATUL KAMARUL ARIFFIN BIN HASSAN 2013620482
EXECUTIVE MASTER OF BUSINESS ADMINISTRATION
OCTOBER 2013
QUESTION 1
Q. How would Xerox define diversity?
Xerox is the world's largest technology and services company in the computer that specialized in document management with recent annual revenue of $21.6 billion. The company defines diversity as equal success. According to Anne Mulcahy, Xerox Chairman and former CEO,"Diversity is about more than race and gender. It's about more than numbers. It's about inclusion. Diversity means creating an environment where all employees can grow to their fullest potential." Employee with different ways of thinking and perceiving the world are able to create innovative solutions in there. Diversity has the power to promoting cultures of inclusion that help create a more equity and opportunity-based environment for all. Therefore, for Xerox diversity is equal and can led to the company’s success.
Q. How has its definition changed over the years?
Diversity has become a way of life at Xerox. The company culture by valuing creative, motivated employees with different backgrounds and perspectives have been strengthening Xerox equal work environment and create business opportunities. There is no question that Xerox's commitment to diversity will go to be stronger ever than before. For a business like Xerox, the differences of in a way of thinking and idea contribution by diversity of workforce are valuable for the company innovation.
According to the case study, Joseph C. Wilson took proactive steps to create a more diverse workforce in response to race riots in the 1960s in U.S. With that, the number of African American hired increased in effort to achieve equality among its workforce. Throughout the 1970s Xerox