Model One:
Mall People
Just what goes into "having fun"? For many people, "fun" involves getting out of the house, seeing other people, having something interesting to look at, and enjoying a choice of activities, all at a reasonable price. Going out to dinner or to the movies may satisfy some of those desires, but often not all. But an attractive alternative does exist in the form of the free-admission shopping mall. Teenagers, couples on dates, and the nuclear family can all be observed having a good time at the mall. Teenagers are drawn to the mall to pass time with pals and to see and be seen by other teens. The guys saunter by in sneakers, T-shirts, and blue jeans, complete with a package of cigarettes sticking out of a pocket. The girls stumble along in high-heeled shoes and daring tank tops, with a hairbrush tucked snugly in the rear pocket of their tight-fitting designer jeans. Traveling in a gang that resembles a wolf pack, the teenagers make the shopping mall their hunting ground. Mall managers have obviously made a decision to attract all this teenage activity. The kids ' raised voices, loud laughter, and occasional shouted obscenities can be heard from as far as half a mall away. They come to "pick up chicks," to "meet guys," and just to "hang out." Couples find fun of another sort at shopping malls. The young lovers are easy to spot because they walk hand in hand, stopping to sneak a quick kiss after every few steps. They first pause at a jewelry store window so that they can gaze at diamond engagement rings and gold wedding bands. Then, they wander into furniture departments in the large mall stores. Finally, they drift away, their arms wrapped around each other 's waist. Mom, Dad, little Jenny, and Fred, Jr., visit the mall on Friday and Saturday evenings for inexpensive recreation. Hearing the music of the antique carousel housed there, Jenny begs to ride her favorite pony with its