Diwan
1. Give examples of needs, wants and demands that Diwan’s customers demonstrate, differentiating each of these three concepts
Before launch of Diwan, bookstores in Egypt had limited selection of books that’s why book-hungry individual were had two choices to gets their need for reading by purchasing from other country or waiting for annual international book fair to purchase their yearlong book needs.
Diwan worked on satisfying customer needs for gaining knowledge and reading by offering them bookstore with wide range of book varieties.
Moreover, Diwan worked to extend their job to satisfy their customer’s wants by creating culture retail experience which offers a lot of activities for children and adults in addition to serve book-hungry populations. Diwan worked on meeting their customers’ demands by offering a lot of services which include extensive selection of books for different categories, multimedia offers like audio books and DVD, in addition every branch has stationary section that offers products from local & international suppliers.
Needs: state of felts deprivation , they include basic physical needs, social needs and individual needs.
Ex. Diwan's customer needs are to improve themselves and to be fulfilled and satisfied culturally and intellectually.
Wants: Form that needs take as they are shaped by culture and individual personality
Ex. Diwan's customer wants to have a wider selection of books. they were Hungary for up to date books. and the only way to obtain those kind of books were either travelling or waiting for the annual international book fair. this way was relatively more expensive though.
Demands: Wants backed by buying power
Ex. They demanded a book store that can offer a wider selection of books that weren't possible to reach in Egypt.
2. In details, describe all facets of Diwan’s product offering.
Diwan product offering includes the following:-
• Extensive selections in Arabic/English/French in different categories
Before launch of Diwan, bookstores in Egypt had limited selection of books that’s why book-hungry individual were had two choices to gets their need for reading by purchasing from other country or waiting for annual international book fair to purchase their yearlong book needs.
Diwan worked on satisfying customer needs for gaining knowledge and reading by offering them bookstore with wide range of book varieties.
Moreover, Diwan worked to extend their job to satisfy their customer’s wants by creating culture retail experience which offers a lot of activities for children and adults in addition to serve book-hungry populations. Diwan worked on meeting their customers’ demands by offering a lot of services which include extensive selection of books for different categories, multimedia offers like audio books and DVD, in addition every branch has stationary section that offers products from local & international suppliers.
Needs: state of felts deprivation , they include basic physical needs, social needs and individual needs.
Ex. Diwan's customer needs are to improve themselves and to be fulfilled and satisfied culturally and intellectually.
Wants: Form that needs take as they are shaped by culture and individual personality
Ex. Diwan's customer wants to have a wider selection of books. they were Hungary for up to date books. and the only way to obtain those kind of books were either travelling or waiting for the annual international book fair. this way was relatively more expensive though.
Demands: Wants backed by buying power
Ex. They demanded a book store that can offer a wider selection of books that weren't possible to reach in Egypt.
2. In details, describe all facets of Diwan’s product offering.
Diwan product offering includes the following:-
• Extensive selections in Arabic/English/French in different categories