Preview

Dmg-Shanghai

Good Essays
Open Document
Open Document
860 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Dmg-Shanghai
Summary

New Yorker Dan Mintz moved to China as a freelance film director with no contacts, no advertising experience. DMG had emerged as one of China's fastest growing advertising agencies. Mintz attributes his success in part to what the Chinese call guanxi: Guanxi means relationship and through business setting it can be better understood as connection. Guanxi has its roots in the Confucian philosophy of valuing social hierarchy and reciprocal obligations. Confucian ideology has a 2,000-year-old history in China. Confucianism stresses the importance of relationships, both within the family and between master and servant. Confucian ideology teaches that people are not created equal.

Today, Chinese will often cultivate a guanxiwang, or "relationship network," for help. Reciprocal obligations are the glue that holds such networks together. If those obligations are not met-if favors done are not paid back or reciprocated-the reputation of the transgressor is tarnished, and he or she will be less able to draw on his or her guanxiwang for help in the future. Guanxi is an important mechanism for building long-term business relationships and getting business done in China. There is a tacit acknowledgment that if you have the right guanxi, legal rules can be broken, or at least bent. Mintz established connections with two Chinese individuals with access to high ranking government officials. Who were Bing Wu and Peter Xiao. Bing Wu, who works on the production side of the business and Peter Xiao, comes from a military family with major political connections. Together, these three have been able to open doors that long-established Western advertising agencies have not. They have done it in large part by leveraging the contacts of Wu and Xiao, and by backing up their connections with what the Chinese call Shi li, the ability to do good work.

The ads used traditional Chinese characters, which had been banned by Chairman Mao. To get permission to use the characters

You May Also Find These Documents Helpful

  • Best Essays

    EGT1 Task 4 - China

    • 2785 Words
    • 80 Pages

    The company has brought to our attention that it desires to expand into the Eastern Asian market where it is believed that the opportunity will be best and certainly more than double its profits by this venture. The Country of choice will be China; location is the city of Macau, which is an established trading center in Southeast Asia. B. Major Cross-Cultural Issues and Impacts: There are some marketing aspects to consider. Our approach must be culture sensitive to be successful. Insulting anyone in our business relations for work in China could end the deal or cause unnecessary delays. It is vital for all personnel involved in this venture to train with care in the marketing and cultural behaviors of the Chinese. Culture is a major issue and the company must be meticulous with training in order to be accepted. The Asian cultures are very careful about not losing face and this is critical. Keeping face goes back to Confucianism, which focuses on ones duty and loyalty, honor, sincerity, and keeping harmony with all those related to them through family, business, and social ties. This is strictly followed with respect for age first in any of these relationships. One must never lose face with any of these ties for to lose face is to lose honor. The concept of face translates as honor, good reputation, and respect. There are four types of face. Face behavior is power-oriented behavior with the purpose of maintaining stability or control of one’s self. Diumianzi originates from the word mian and directly relates to one’s reputation or place in society. It is actions or deeds, which others have observed, and it is earned. Geimianzi is response to or giving of face to another through showing respect to the other person. Liumianzi is developed by avoiding mistakes and showing wisdom in making decisions. Jiangmianzi, when face is increased through others by another complementing one to a business partner or associate.…

    • 2785 Words
    • 80 Pages
    Best Essays
  • Powerful Essays

    values and beliefs that still survive in china nowadays basically that is the social behavior!…

    • 1502 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Column chromatography was invented by Tswett in 1906 so that his study of the chemistry of chlorophyll could be facilitated. Tswett made significant advances in the method and demonstrated its applicability to the separation of many different kinds of mixtures. Column chromatography rapidly found application in all areas of chemistry and is used extensively today because it is a simple but powerful tool for the separation of pure compounds from a complex mixture. It cannot affect the same degree of separation as TLC, but its advantage over TLC is the fact that large amounts of mixtures (over 5 g) can easily be treated by this method. There are, however, a number of important similarities between TLC and column chromatography which, when the two methods are used in complementary fashion, allow preparative separations to be accomplished easily and quickly. The same comments that were made concerning adsorbents and solvents for TLC apply also to column chromatography. In particular, by using TLC initially to determine a solvent system for separation of a mixture, one can quickly find the solvent system that will effect separation of the same mixture on a column of the same adsorbent. (In other words, if a particular solvent system effects separation on, say, alumina with TLC, a very similar solvent system will effect separation of a column, provided that alumina of the same type is used as adsorbent.…

    • 721 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Confucianism, developed by the philosopher Confucius, during times of conflict in early B.C, soon became the dominating belief system in China. Confucianism was based on mutual relationships; husband to wife, father to son, leader to subjects. Social harmony could be achieved through respect for the elders, as well as respect and kindness for those people lower in social rank. This applied to the politics of China because it set the basis for the belief of obedience to the emperor, as long as the emperor treated his subjects kindly, and with respect. The idea of Filial Piety was humility towards one superior. Because of this, in China, leaders and elders were in the highest regard.…

    • 577 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Confucianism vs Daosim

    • 355 Words
    • 1 Page

    Confucius, the founder of Confucianism, started off teaching his ideals to only a few students of his, but after he died these beliefs became more popular and even became the framework of some government in china, mainly the Han Dynasty. Confucius believed that keeping family and government parallel to each other and keeping social order was the way to peace. Loyalty and the five relationships; ruler-subject, husband-wife, parent-child, older sibling-younger sibling, and friend-friend, were used to maintain social order. Confucianism stressed the importance of relationships, while Daoism was more about self-worth and finding peace with yourself. People needed to follow their own Dao (way of life) and oath through nature, and not think about hierarchy and obedience to rulers. In Confucianism everyone has their own place, but in Daoism you ignore what society says and find your own way.…

    • 355 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Business in China

    • 698 Words
    • 3 Pages

    China is doing business more and more the American way, but non-Chinese executives still must work hard at building trust in relationships with their Chinese business partners. Chinese business strategy has changed a lot, and they adopt western practices (Chau, 2012).…

    • 698 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Ccot Essay

    • 459 Words
    • 2 Pages

    China’s culture and it’s values have stayed as mostly continuities and few or little changes. The teachings and values of Confucianism that were so strong that they have lasted throughout the centuries of Chinese history and is still well-known today. These values included guidelines on respect. Chinese civilization during the classical civilization was a patriarchy and with the Confucius teaching which created the outline of how a good family should work like. Patriarchy was continuity for Chinese civilization. Many of Confucius’ beliefs and values will survive and withstand many potential changes to come. One of these changes were Buddhism, which came into China through many different paths such as the Silk Road. The Han Dynasty fell, causing China to go into a three year period of chaos. China’s cultural unity was threatened by the spread of Buddhism, though it was tone of the one ideas that was imported into China before the 20th century. Fortunately for China’s streak of continuity, the three century period of chaos would end which would also revive Confucianism. The rising and falling of dynasties were continuity. Confucianism took China’s social pieces and put them together. Even though China had many changes that took place from 100 C.E. to 600 C.E., they always evened out culturally. They also remained in their streak of cultural continuity thanks to Confucius and his teachings.…

    • 459 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Confucianism started as the compilation of the teachings of a single low level official known as Kong Fuzi. Confucianism was developed as a way for government to rule the largely small, city state like kingdoms during the Warring states era. Due to its backgrounds and the reason as to why Confucianism was produced, the religion idea stresses more on the politics and ethics, instead of religion and the theoretical world since focusing on such things would simply be a waste of time and energy that could be spent on more productive jobs. Likewise, Confucianism also promotes a semi-merritous way to gain offices. “Superior individuals”, known as Junzi, can have a say in how to run the state. Additionally, Confucianism also insists on the studying of the ancient Zhou Dynasty texts that not only were used for tools in government, it also became widespread as a teaching device.…

    • 426 Words
    • 2 Pages
    Good Essays
  • Good Essays

    The Colonies by 1763

    • 294 Words
    • 2 Pages

    Between the settlement at Jamestown in 1607 and the Treaty of Paris in 1763, the most important change that occurred in the colonies was the extension of British ideals far beyond the practice in England itself. The thirteen colonies throughout time all established themselves and soon developed their own identities. Colonies in different areas were known for different things and no one colony was like the other. These people began to see them selves as Carolinians or Georgians, Quakers or new Englanders. Most of these colonist's no longer saw themselves as being citizens of the mother country, but rather as citizens of their colonies. This is when the colonies began to receive their own identities and eventually start to become more and more Americanized. Changes in Religion, economics, Politics, and social structures illustrate this Americanization of the transplanted Europeans.…

    • 294 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Confucianism and Taoism are both religious and social philosophies which illustrate the differences between eastern and western cultures. While Taoism stressed order and spiritual harmony, the great teacher Confucius, emphasized the importance of ‘filial piety’ as evidenced by his writings, the Analects: “The Master said, ‘A youth, when at home, should be filial, and, abroad, respectful to his elders. He should be earnest and truthful. He should overflow in love to all, and cultivate the friendship of the good. When he has time and opportunity, after the performance of these…

    • 2109 Words
    • 9 Pages
    Better Essays
  • Good Essays

    Confucianism In China

    • 773 Words
    • 4 Pages

    Eventually the Zhou dynasty conquered the Shang, resorting to feudalism in order to preside over central China. (Gascoigne pg.2) (Encyclopedia Britannica) During this period Confucianism emerged spreading his thoughts on right behavior and with that acceptance of rank on the basis of mutual obligation. (Gascoigne pg.2) Daoism also rears its head, fulfilling China’s spiritual needs. Deism emphasizes “The Way and its Power.” According to Gascoigne, Bamber “Confucianism and Daoism are like two sides of the same Chinese coin.” Mirroring the idea of Yin and Yang, also conceptualized during the Zhou…

    • 773 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    The twin concepts of “jen” and “li” are often said to constitute the basis of Confucianism. Jen is defined as human heartedness, goodness, benevolence, and that which gives human beings their humanity. Li is defined as principle of gain, benefit, order, and the concrete guide to human action. Li has two basic meanings; the first one is the concrete guide to human relationships or rules of proper actions that embody jen. The second is the general principle of social order or also called the general ordering of life. In order for jen to exist, Confucius believed that you needed a well-ordered society. A well-ordered society consisted first in the household, with one’s understanding of the five basic relationships. The Five Relationships: the way things should be done in social life and society. Confucius believed the family to be the most important thing, by referring to family as “the basic unity of society.” The Five Relationships consisted of the father and son, having a very loving and respectful relationship, the elder brother and the younger brother…

    • 575 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Confucianism Paper

    • 503 Words
    • 2 Pages

    Confucianism is the ethical and philosophical system developed by a Chinese philosopher called Confucius. The followers of this religion main concern is humanistic, they are mainly concern in making sure everything goes according to the teachings. This religion focus on making everyone follow a path of righteousness, do good to others and the same will follow. The purpose of this paper is to explore the teachings of this religion, the history of relationships within this religion, how people are expected to act within the religion and the communication of the Chinese culture within this religion.…

    • 503 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Confucianism Vs Buddhism

    • 741 Words
    • 3 Pages

    Confucianism was founded by the Chinese teacher and philosopher Confucius around 500 BCE (Ebrey). After Confucius’s death, the ideology spread all across China and began to play an important role in forming Chinese character, behavior, and way of living. Its primary purpose is to achieve harmony, the most important social value (“Cultural Beliefs ...”). Its goal is to achieve structure in society by establishing basic rules that would govern the interactions between fathers and sons, spouses, ancestors, etc.…

    • 741 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Confucius Vs Laozi

    • 1951 Words
    • 8 Pages

    In China's local culture, there are many schools of thought, but the most important two thoughts are Ru tradition and Daoist School, which are created by Confucius and Laozi. Confucius promotes a hierarchical and moral society while Laozi promotes a non-class and simple life. Although they are two contradictory propositions, they still have one consistence set of values, that is they all claim to go back and rebuild the lost Golden Ages.…

    • 1951 Words
    • 8 Pages
    Better Essays