Do Stores Discriminate People When Hiring?
Expository Composition
Fall 2013
Going For the Look
Do stores discriminate people when hiring?
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Abstract
Companies like Hollister, Pacsun, and Abercrombie and Fitch are being accused of not being true to their hiring criteria based on a person’s looks. Surveys were conducted for this research. The participants targeted were mainly teens from Carson Senior High School that were either seventeen or eighteen years old. They were asked several self-created questions and gave their yes or no answers.
Introduction
Hiring based on appearance is nothing new as stated in the New York Times article “Going for the Look, but Risking Discrimination” (New York Times, Steven Greenhouse). But the practice is spreading to new industries and is now a common hiring technique in the clothing industry. Major stores that apply to a younger demographic such as Abercrombie and Fitch, Hollister, and American Apparel have been hiring employees based on their looks and how well they represent the brand in order to attract more customers. These companies feel that having an attractive and relatable staff will draw in customers. Abercrombie’s communications director said that “we want to hire brand representatives that will represent the Abercrombie and Fitch brand with natural classic American style, look great while exhibiting individuality, project the brand and themselves with energy and enthusiasm, and make the store a warm, inviting place that provides a social experience for the customer.”(Abercrombie, Tom Lennox) These companies have created an image of what kind of style they want to represent and hire employees who fit the mold of what they are trying to portray in order to create a more pleasant and enjoyable shopping experience.
Methodology
The recipe for the findings on why “do stores discriminate people when hiring?” was a survey. The survey was a series of multiple choice
Fall 2013
Going For the Look
Do stores discriminate people when hiring?
Submitted By
Due Date:
Period:
Submitted To
Abstract
Companies like Hollister, Pacsun, and Abercrombie and Fitch are being accused of not being true to their hiring criteria based on a person’s looks. Surveys were conducted for this research. The participants targeted were mainly teens from Carson Senior High School that were either seventeen or eighteen years old. They were asked several self-created questions and gave their yes or no answers.
Introduction
Hiring based on appearance is nothing new as stated in the New York Times article “Going for the Look, but Risking Discrimination” (New York Times, Steven Greenhouse). But the practice is spreading to new industries and is now a common hiring technique in the clothing industry. Major stores that apply to a younger demographic such as Abercrombie and Fitch, Hollister, and American Apparel have been hiring employees based on their looks and how well they represent the brand in order to attract more customers. These companies feel that having an attractive and relatable staff will draw in customers. Abercrombie’s communications director said that “we want to hire brand representatives that will represent the Abercrombie and Fitch brand with natural classic American style, look great while exhibiting individuality, project the brand and themselves with energy and enthusiasm, and make the store a warm, inviting place that provides a social experience for the customer.”(Abercrombie, Tom Lennox) These companies have created an image of what kind of style they want to represent and hire employees who fit the mold of what they are trying to portray in order to create a more pleasant and enjoyable shopping experience.
Methodology
The recipe for the findings on why “do stores discriminate people when hiring?” was a survey. The survey was a series of multiple choice
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