Doctors Without Borders
Strategic Marketing
Claire Brignon
International School of Management, ISEG SUP5 MBA Program
December 9th, 2013
Strategic Marketing, ROSSIG Julian
SUMMARY:
1. The organization
2. Marketing analysis
3. Developing a sound business strategy
1. The organization
It seems appropriate to ask how the market of humanitarian organizations is segmented. In a radical way, internationally and during the symbolic year of 1968, the first generation of nongovernmental humanitarian organizations (Red Cross, UNICEF...) and the second (Doctors
Without Borders, Médecins du Monde, Action against Hunger...) have in common: the action.
We can separate organizations in 2 different contexts: one short-term concerns - emergency especially in case of human crises and / or natural disasters. The other, in the medium term, concerns rehabilitation programs to enable people to recover as soon as possible autonomy and living conditions being independent from external assistance.
Nevertheless, these two generations are distinguished by their behavior before the abuses. The first movement chooses silence because its humanitarian, have to keep secret. The other one adds testimony to its actions.
Doctors Without Borders is a hinge between the two generations of humanitarian organizations. Doctors Without Borders (MSF) is an international non-governmental humanitarian organization. It’s a French organization but the head office is located in Geneva
(Switzerland).
It provides emergency medical assistance in situations such as armed conflicts, natural disasters, epidemics and famines. MSF also offers longer-term actions during prolonged conflict or chronic instability in the context of assistance to refugees in case of disasters. It has received the Nobel Peace Prize in 1991.
3
In the news
Following the typhoon that hit the Philippines in early November, emergency of Médecins
Sans Frontières try to reach the most affected areas.
Over 100 Doctors Without Borders will be send on site.
Claire Brignon
International School of Management, ISEG SUP5 MBA Program
December 9th, 2013
Strategic Marketing, ROSSIG Julian
SUMMARY:
1. The organization
2. Marketing analysis
3. Developing a sound business strategy
1. The organization
It seems appropriate to ask how the market of humanitarian organizations is segmented. In a radical way, internationally and during the symbolic year of 1968, the first generation of nongovernmental humanitarian organizations (Red Cross, UNICEF...) and the second (Doctors
Without Borders, Médecins du Monde, Action against Hunger...) have in common: the action.
We can separate organizations in 2 different contexts: one short-term concerns - emergency especially in case of human crises and / or natural disasters. The other, in the medium term, concerns rehabilitation programs to enable people to recover as soon as possible autonomy and living conditions being independent from external assistance.
Nevertheless, these two generations are distinguished by their behavior before the abuses. The first movement chooses silence because its humanitarian, have to keep secret. The other one adds testimony to its actions.
Doctors Without Borders is a hinge between the two generations of humanitarian organizations. Doctors Without Borders (MSF) is an international non-governmental humanitarian organization. It’s a French organization but the head office is located in Geneva
(Switzerland).
It provides emergency medical assistance in situations such as armed conflicts, natural disasters, epidemics and famines. MSF also offers longer-term actions during prolonged conflict or chronic instability in the context of assistance to refugees in case of disasters. It has received the Nobel Peace Prize in 1991.
3
In the news
Following the typhoon that hit the Philippines in early November, emergency of Médecins
Sans Frontières try to reach the most affected areas.
Over 100 Doctors Without Borders will be send on site.