Does Your Restaurant Need A Homepage Makeover Case Study
Does Your Restaurant Need a Homepage Makeover?
If you haven't analyzed your website in depth for several years, you might find that you'd benefit from a homepage makeover. Restaurants with successful websites often rest on their accomplishments, but the nature of digital marketing favors keeping ahead of technology, trends and best practices.
If you haven't taken a close look at your website lately, conduct an impartial review of your existing site and see what your competitors are doing. Are you using responsive design so that your homepage adjusts to look appealing on phone screens? Does your website focus more on functionality than bells and whistles that actually annoy customers? Can your customers easily find what they're looking for …show more content…
Customers can easily find other sections to click for more information about specifics. Pinching and zooming on home pages with too much copy frustrate customers and causes many people to abandon your website for one that's easier to read and navigate. The most relevant information includes your concept, style of cuisine, location, phone number and other contact information. Other tips for making your website mobile-friendly, user-friendly and business-friendly include:
Music can ruin an otherwise well-designed site. Consider the worker who is looking to make a reservation on company time. If music starts blasting from the site, the worker's boss or supervisor immediately knows that the person is conducting personal business on company time.
Capturing people's attention is important because your website only has a brief window to engage someone searching for answers, restaurants or information.
Providing reviews is important to restaurant diners, so include a link to favorable reviews on your site or through third-party review …show more content…
Break up your content with subheadings, bulleted and numbered lists, tables and white space to make reading easy. Your menu, which should be posted on your website, should be organized in sections, easy to read and recognizable by incorporating your company colors and logo. Try putting specials or promoted foods or services in text boxes.
Use only high-resolution pictures of your genuine food. Stock photos, poor photography and blurry images don't reflect well on your restaurant. You can get a professional photographer to take sharp pictures of the food that you actually serve for about $100, so it's not worth substituting fuzzy or generic photos. You're selling food, and your customers need to see that food clearly. Consider providing a photo gallery of menu items that links to your larger menu where people can find detailed
If you haven't analyzed your website in depth for several years, you might find that you'd benefit from a homepage makeover. Restaurants with successful websites often rest on their accomplishments, but the nature of digital marketing favors keeping ahead of technology, trends and best practices.
If you haven't taken a close look at your website lately, conduct an impartial review of your existing site and see what your competitors are doing. Are you using responsive design so that your homepage adjusts to look appealing on phone screens? Does your website focus more on functionality than bells and whistles that actually annoy customers? Can your customers easily find what they're looking for …show more content…
Customers can easily find other sections to click for more information about specifics. Pinching and zooming on home pages with too much copy frustrate customers and causes many people to abandon your website for one that's easier to read and navigate. The most relevant information includes your concept, style of cuisine, location, phone number and other contact information. Other tips for making your website mobile-friendly, user-friendly and business-friendly include:
Music can ruin an otherwise well-designed site. Consider the worker who is looking to make a reservation on company time. If music starts blasting from the site, the worker's boss or supervisor immediately knows that the person is conducting personal business on company time.
Capturing people's attention is important because your website only has a brief window to engage someone searching for answers, restaurants or information.
Providing reviews is important to restaurant diners, so include a link to favorable reviews on your site or through third-party review …show more content…
Break up your content with subheadings, bulleted and numbered lists, tables and white space to make reading easy. Your menu, which should be posted on your website, should be organized in sections, easy to read and recognizable by incorporating your company colors and logo. Try putting specials or promoted foods or services in text boxes.
Use only high-resolution pictures of your genuine food. Stock photos, poor photography and blurry images don't reflect well on your restaurant. You can get a professional photographer to take sharp pictures of the food that you actually serve for about $100, so it's not worth substituting fuzzy or generic photos. You're selling food, and your customers need to see that food clearly. Consider providing a photo gallery of menu items that links to your larger menu where people can find detailed