Donegan False Advertising

Donegan discusses how advertisers are becoming reliant on using false and misleading advertisement to increase sales. Donegan summarizes false adverting as the acting of partaking in the description of false designation of origin, and any false description or representation, including words or symbols which tend to mislead the consumer. He concludes his journal by stating facts that prove that using false advertising and misleading representations are ineffective and have been for the last thirty-five years but are still being used due to the lack of regulation in the field of marketing. Donegan’s work is credible because he is a member of the law firm of Hyman and Phelps in Washington, D.C. He was formerly Assistant Director
of the Federal Trade Commission’s Bureau of Consumer Protection. His journal was useful because he vividly defined false advertising and proved that it is ineffective.