Donna Dubinsky and Apple Computer Case Study
Donna Dubinsky and Apple Computer, Inc.
Report of Findings and Recommendations
Prepared By:
Robin Armstrong
Table of Contents
Background and Scope 3
Current Scenario 4
Situation Analysis 6
Conclusions and Recommendations 8
Background and Scope
This report has been prepared for Professor XXX. This report summarizes the complete review of Donna Dubinsky’s career at Apple Computer as the Director of Distribution and Sales Administration and the proposed distribution system. In addition, Donna Dubinsky’s response and handling of the proposed distribution system will be assessed.
This review concludes that despite Donna Dubinsky’s stellar education as a Yale graduate and a Harvard MBA she completely mishandled the entire situation from beginning to end. Ms. Dubinsky’s enjoyed a rapid and well deserved career path to become Apple Computer’s Director of Distribution and Sales Administration. She was regarded as an excellent manager who “projects a lot of confidence and conviction in her beliefs.” However, when Steve Jobs was lobbying for the existing distribution system to be eliminated and replaced by a “just-in-time” method, Ms. Dubinsky reacted uncharacteristically and did not rely on the skills and techniques learned in her Ivy League education.
Several recommendations are proposed, including accepting Donna Dubinsky’s resignation, developing a feasible implementation plan, and implementing the proposed distribution system.
Current Scenario
Donna Dubinsky was a Yale graduate and obtained a Harvard MBA prior to starting as a customer support liaison at Apple Computers, Inc. Within three (3) years her responsibilities were augmented and then she was promoted to Director of Distribution and Sales Administration. Ms. Dubinsky managed 80 employees and a $10 million budget which included six (6) distribution centers. She treated her employees skillfully, had a direct approach, and was well respected by her
Report of Findings and Recommendations
Prepared By:
Robin Armstrong
Table of Contents
Background and Scope 3
Current Scenario 4
Situation Analysis 6
Conclusions and Recommendations 8
Background and Scope
This report has been prepared for Professor XXX. This report summarizes the complete review of Donna Dubinsky’s career at Apple Computer as the Director of Distribution and Sales Administration and the proposed distribution system. In addition, Donna Dubinsky’s response and handling of the proposed distribution system will be assessed.
This review concludes that despite Donna Dubinsky’s stellar education as a Yale graduate and a Harvard MBA she completely mishandled the entire situation from beginning to end. Ms. Dubinsky’s enjoyed a rapid and well deserved career path to become Apple Computer’s Director of Distribution and Sales Administration. She was regarded as an excellent manager who “projects a lot of confidence and conviction in her beliefs.” However, when Steve Jobs was lobbying for the existing distribution system to be eliminated and replaced by a “just-in-time” method, Ms. Dubinsky reacted uncharacteristically and did not rely on the skills and techniques learned in her Ivy League education.
Several recommendations are proposed, including accepting Donna Dubinsky’s resignation, developing a feasible implementation plan, and implementing the proposed distribution system.
Current Scenario
Donna Dubinsky was a Yale graduate and obtained a Harvard MBA prior to starting as a customer support liaison at Apple Computers, Inc. Within three (3) years her responsibilities were augmented and then she was promoted to Director of Distribution and Sales Administration. Ms. Dubinsky managed 80 employees and a $10 million budget which included six (6) distribution centers. She treated her employees skillfully, had a direct approach, and was well respected by her