If I would receive a single Euro every time a client or LinkedIn reader asks me that, I would spend a nice, long vacation in Hawaii with my loved one every two years.
Of course, I try to answer that question every single time, but most of the actions taken to improve the situation just seem to take too many resources from their development. That is of course just my guess, as nothing ever changes.
The problem is a big one as on average, only 24.9% of shopping carts are checked out.
A whopping 3 out of 4 shopping carts are abandoned!
So, how can I help my customers with an easy and quick solution that …show more content…
So I am going to use the same questions in this interview to help out those readers who asked me to expand the interview to also cover online stores. What is the fastest and easiest way to improve the sales of an online store?
You must be joking – I could spend weeks to answer this question and never repeat myself. There are thousands of reasons why online stores lose sales and what needs to be done to improve the situation.
The biggest problem is that most of the changes needed will require investing resources in order to make those changes a reality.
Probably the fastest and easiest solution is to have a human chatting to the visitor and to fix the sales problem on the fly. Therefore, I would say that proactive live chat is the solution you are looking for. Why would live chat generate more sales than a web form?
People like people and no one likes forms. Therefore, most of the visitors that face a problem rather shop with a competitor than fill out the form informing the vendor about the problem.
If you don't even know about the problem, how can you fix …show more content…
How do your customers handle the problem of expensive working hours proactive live chat requires?
Some of them do it in-house and the rest of them outsource the work to companies that handle the chat for them.
Usually in-house solutions are used by online stores that have sensitive information about their customers or by those with challenging legal requirements.
We, for example, handle chats in 130 countries and in millions of web pages. It is not our core business, but we do whatever is needed to boost the sales of our clients, and therefore we do it for €5 per hour, all included. Is there a chat service you recommend?
This is a tough question. Proactive live chats can either be integrated deeply into the online store system or they can be an external service that just sends actionable information back to the online store personnel.
Also, there are so many different live chat services. Each offers different options and has their specific restrictions, so it really depends on your online store requirements.
My advice is to first think what your online store needs and, after that, to research which chat service can cater to those