Preview

Dov Charney

Good Essays
Open Document
Open Document
453 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Dov Charney
Dov Charney
Fashion is a way of expressing yourself; it lets people see things from your prospective. There isn’t one perfect style; everyone has a new take on what is fashionable. Getting to the top of the fashion industry is only half the battle, the other half is staying there. Would you be able to predict what would be in style next season or even convince people what the new trend is?
American Apparel has a style that you most likely won’t find in other store. Since our world has billions of people and no one person is like another; some would say that Charneys clothing is amazing and unique while others, such as myself, could think that his designs are just not for them. His clothing is very out there and has a very vintage feel to it. Many of the clothing also have a very retro feeling to it, the materials are very nice and soft but they patterns and the way the designs are created are just not for certain people. Dov didn’t start out at the top of the fashion; he didn’t have his own shop that many loved that also employed thousands of people in North American. He started at the bottom working his way up to being the famous designer that he is today. Dov has always thought that T-shirts were, without a doubt, an American heritage product. He learnt many things about clothing and t-shirts when he went to South Carolina from Olin Hardy, Sap Cannon, Billy and Van Moree and Steve Gwaltney. It was in South Carolina that he became a T-shirt expert.
What your ‘brand’ is and how you advertise your goods to people could be the difference in you having one small shop, or having stores worldwide. Dov “brand” was that he promoted his goods as “sweatshop free.” He has banners saying “American Apparel is an Industrial Revolution”. American Apparel is also known for its simple and provocative ads featuring women, including employees. His advertisement has been lauded for honesty and lack of airbrushing.

Designers don’t just make it overnight it takes a lot

You May Also Find These Documents Helpful

  • Good Essays

    American Eagle Outfitters’ main categories like denims, knit-tops, shorts and colors have been successful. The success was provided by an increase in the variety of products, alteration and addition of designs such as new heritage fits, new washes, colors, prints and designs. The retailer has well-defined apparel true to the current trends.…

    • 1150 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Krispy Kreme

    • 1155 Words
    • 5 Pages

    Question 1: Analysts are predicting that Krispy Kreme will be able to perform highly effectively and continue to grow rapidly in the coming two years. Do you agree with their analysis? If so, why? If not, why not?…

    • 1155 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    One of the most useful resources for ideas were the Fashion weeks, showing collections of famous and up and coming designers in New York, London, Paris and Milan. The most coveted pieces, cuts, fabrics and colours were noted and further observed on reputable websites / such as Vogue.com, Style.com and Wsgn.com. /and in magazines / Vogue, InStyle, Glamour, Bazaar etc. /. The blogs of well-known fashion bloggers were also visited where the feedbacks from the readers were examined carefully. This provided an essential insight into the mind of the customer and helped predict their future reactions to the trends that were to be developed. A survey was conducted amongst high street shoppers to pinpoint the biggest competitors and get to know the base customers` habits so the company could plan successful targeting. Textile trade fairs confirmed the choices made for the seasons` prints and fabrics, also enabling Miss Selfridge to collect unique, affordable additions to its range and at the same time follow the styles invented by reputable fashion designers.…

    • 2904 Words
    • 12 Pages
    Better Essays
  • Satisfactory Essays

    Case 1 Mystic Monk

    • 787 Words
    • 4 Pages

    Popular brands have a larger scope in terms of the number of stores around the world.…

    • 787 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    American Apparel is a relatively “young” fashion line that caters for the 20-30 age bracket, with a largely female skew, however they have a diverse range that caters for the growing male market—who are becoming more and more “fashion conscious” in an age where merchandise rules who’s “in” and who’s not.…

    • 908 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    The 1980’s fashion is back, and its success is rooted in the similar economy we have with the 1980s. As a society we are deciding to “wear our personality”, rather than our pocket books and the fashion industry is staying alive by following this trend.…

    • 1884 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    I love Paul Stuart

    • 608 Words
    • 3 Pages

    Founded by Ralph Ostrove and named after his son, the store has dressed world leaders, dignitaries, celebrities, titans of business, and anyone who expects the highest quality clothing and superior service, for over 70 years.…

    • 608 Words
    • 3 Pages
    Good Essays
  • Good Essays

    American Apparel - Essay

    • 1296 Words
    • 6 Pages

    American Apparel promotes a provocative, physical, natural, appealing look. They believe with this look they have achieved the attention of the younger generation. “Our provocative, real, unpretentious aesthetic has struck a chord with today's young trendsetters, and has drawn us an intensely loyal following” meaning the company’s target market focuses on the younger generation, ageing from teenagers to young individuals (aged 18 – 25) as seen in their advertisements below. We believe American Apparel are targeting both male and female consumers in their youth and looking for casual “sexy” clothing. The fashion company has caught the public’s eye in many ways and caused an immense amount of controversy, American Apparel represent this controversy through their clothing and therefore attracts the youth of today who want to stand out and make a fashion statement. An article on Auto Straddle questioned, “Is American Apparel’s target market people who pretend to care, but don’t?” (www.Autostraddle.com, 2011)…

    • 1296 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    A case in point is the KFC brand. It has the advantage of solid brand name which gives it an instant recognition and market share, but for it to make a significant inroad and capture a majority market shares, it must think locally by tailoring its menu, management and marketing to the local communities. This seems to be the strategy employed by David Novak of the Yum brands in China. He not only realized that a local presence through local management staff and menu makes good business sense, it also ensures the survival of the brand away from its home base.…

    • 1464 Words
    • 6 Pages
    Satisfactory Essays
  • Better Essays

    New York is the world's largest city of fashion in the present day, but this relationship is only one that has been established in the last century or so. Paris was the centre of fashion since fashion's beginning, but throughout fashion's history, America has come out as the present leader in fashion. Fashion has evolved into something that is no longer dictated by high society, but accessible by all people. Many things have influenced the way American women's fashion has panned out over the centuries, whether it is belief systems of the time, or major events in history. It is a process that can be followed and observed giving answers to why and how fashion has evolved over time. Today, America and its women have helped fashion develop into a force in which anonymous everyday citizens decide what is popular and fashionable.…

    • 5309 Words
    • 22 Pages
    Better Essays
  • Good Essays

    While fashion weeks, new campaigns, and launching of new and additional lines that may or may not be the next big thing is a big deal in the fashion industry and its growing community of fashionistos and fashionistas, it is only rare we get to see the focus of the fashionable crowd directed somewhere else apart from the designers, their corresponding houses, and their collection of years.…

    • 422 Words
    • 2 Pages
    Good Essays
  • Good Essays

    It is evident when one takes a look into the past that there are many repeats in fashion, music and fads. There is really no specific time frame that is followed when trends make their comeback in fashion. It all depends on the economy, the people’s attitude and will even coincide with the music and film industry. No matter the influence, fashion, music and fads will continue to make a reappearance in the future. In examining the points, one can clearly see how fashion, music, and fads have made comebacks throughout the years.…

    • 772 Words
    • 4 Pages
    Good Essays
  • Good Essays

    In the fashion industry, trends are set by people making their own bold statement to be unique. As these styles become hotter and hotter, it is almost as if people swear by them. Fashion police around the globe both criticize and complement these outgoing looks. With the right makeup, clothes, and shoes, a person can conquer the fashion world and their…

    • 502 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Fashion In The 1960's

    • 271 Words
    • 2 Pages

    John Fairchild, fashion critic during the 1960’s, once said “Style is an expression of individualism mixed with charisma. Fashion is something that comes after a style.” Not so long during the 1960s’ the world of fashion was a colorful and creative era , it was filled with many fashion icons and beautiful designs. Clothing trends, styles, magazine models, icons,and glamour was every girl’s highlight everyday.…

    • 271 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Sabella Fashion

    • 1327 Words
    • 6 Pages

    Fashion industry’s main objective is to sell and create a great demand of its fashion statements all throughout the year.…

    • 1327 Words
    • 6 Pages
    Powerful Essays

Related Topics