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Dove Body Wash Commercials

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Dove Body Wash Commercials
I watched a Dove body wash commercial. It is about four women testing out an unknown product and having to choose which product they would like at the end of the testing. All women involved in the test chose Dove body wash.
The target audience is women every woman. Their initial attitude toward the product was them being hesitant only because they didn't know that it would be Dove in the end of the commercial.
They asked the women would they like to participate in a make over. Sure that would get any woman's attention. Getting free make up and clothes, why not. Once they got the woman and the cast told him they were getting a make over, they were told to undress and shower. Each woman was given a unknown bottle of body wash to shower with.
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