Planet Fitness Commercial Analysis: Girls Are So Hot
“Girls Are So Hot” is a Planet Fitness commercial that shows why an average woman does not want to go to a typical gym to workout. The clip gives a flashback of three modelesque women admiring and complementing one another in front of a mirror, while an average woman sits watching from afar. The Planet Fitness representative explains to the average woman that Planet Fitness is not like the other gyms and it’s only $10 a month.
Specifically, the commercial targets young, average-sized women, who are on a budget and do not want to be judged by others while working out. Remembering her gym experience and the low monthly rate is supposed to entice the typical target audience member to sign up for the gym, which helps reach this conclusion.
Planet
Specifically, the commercial targets young, average-sized women, who are on a budget and do not want to be judged by others while working out. Remembering her gym experience and the low monthly rate is supposed to entice the typical target audience member to sign up for the gym, which helps reach this conclusion.
Planet