Down Town Design Case Study: Down Town Design

Abstract
This case study report is a collection and gatherings of detailed information about Down Town Design which is a Fair/Exhibition. It is a qualitative description research that looks closely at the exhibition’s design aspects, interior and structure, products and exhibitions, key personnel and exhibitors, how useful the event is to a visitor as well as a personal opinion and conclusion.
DOWN TOWN DESIGN CASE STUDY
Downtown Design is the main stage in the Middle East for the locale's exchange experts to find unique, great outline from everywhere throughout the world. In its fourth version, the Fair happened at the Dubai Design District and present a painstakingly altered program of set up and rising brands over a scope of item classes;
Downtown Design is likewise, the not out of the question in the Middle East devoted to unique and quality configuration. The fair is possessed and oversaw by the Art Dubai LLC, a joint endeavor organization between the DIFC and Middle East Fairs Ltd. “We chose ‘original’ as this year’s theme because it reflects Downtown Design’s mission – to help create a culture that fosters original design and recognizes its value both aesthetically but also as an investment,” explains ¬Cristina Romelli Gervasoni, the fair director of Downtown ¬Design. Down Town Design’s main mission is being original in their designs and products which reflects their goal. Their vision is to make a society that cultivates unique planning and perceives its worth both stylishly and a
The exhibition’s exterior is this custom built tent like space, it takes a vertical shape with a dome like elevation. The outside is pure white with Down Town’s logo designing its front and sides. Moving on to the interior, Down Town Design is ultimately style-less in which it is has minimal to no design of its own, rather the exhibitions are those that design it. It has a very high ceiling allowing enough height for lighting exhibitions and other suspended products to be displayed. The floor is mainly pure polished concrete. The floor plan is simple, basically each exhibiting brand has its area either on surrounding the walls or distributed throughout the middle of the building. Circulation wise, it was easy and not misleading in which it takes you from exhibition to another smoothly allowing visitors to have a clear look at everything. Some area were brightly lit to showcase miniature products and furniture, others were dimly lit to showcase lighting products and chandeliers. Overall the arrangement of the floor plan was successful, leading exhibitors and customers to interact freely and