Experiential Design Pros And Cons

Jason White’s lecture was all about his field (experiential design), and what his company (Leviathan) does. Experiential design is design that is focused on how people experience design across a space on a very interactive and large scale. He showed many projects that involved exhibition, environmental graphics, video-mapping, marketing, placemaking, video installations, holographic installation, immersive installation, virtual reality etc. He explained what these technologies were, and some of the pros and cons of them. Many different people work and collaborate in teams in the field of experiential design, and according to White, the process involves five aspects, and three main steps. The aspects were the message, the path (project timeline), the impact (how people react), the innovation, and the true meaning behind the message. The steps in White’s process include content creation, physical installation, and live documentation.
We know that the design is cool, and we know why it’s cool, but we do no know how he and his company thought of the idea. I think that the presentation would appeal more to engineers, technicians and marketing people, or designers who want to do almost exactly what he does. I worked in a theater one summer, and personally, designing spaces and temporary installations doesn’t interest me that much. I am much more interested in designing branding systems, products, and packaging. Even though I did not relate much to White’s lecture, there was some relevant advice about design and life in