Psy 230 Week 2 Individual Assignment

I think of my work as experiential stories for myself and my intended audience. Whether narrative is shown through interactive forms, graphic design, or physical objects, storytelling is the significant factor of advertising that drives me to create diverse work. I strive to accomplish diversity in my work with the use of thorough research and my imagination.

To me, the challenge of speaking to a variety of audiences is the most rewarding aspect of any project. The first step in creating any of my works is to consider the audience's point of view. Gaining knowledge of the target audience and using my imagination to problem solve, I am able to place myself in other people's shoes every day. I explore how people would see, feel, hear, and interact with the project. Whether the target audience views the work within a magazine or physically holds the design in their hands, the use of my imagination and research aids in creating a conceptual story, regardless of how long the work is viewed.
I gain clarity in my works by visualizing the problems and objectives through a series of moving images or short films as a result of my imagination. Visualizing my objectives allows me to take a consumer's perspective and gain insight on how my work may be interpreted. The solutions I gain from my imagination will determine what medium I use to create the final product. Whether the medium used is a short motion graphic, photography, hand-drawn illustration, or the physical product itself, every aspect of a project is critically examined to enhance the experience. Thorough research is also reflected in how the graphic design such as colour, typography, and composition weave back to support the story being