Dr. Carter Case Study Summary
Part I
1. Why is Dr. Carter having such a hard time with the idea of marketing? Doctor Carter seems to be an old school traditional doctor that still has the narrow minded old ways of traditional practice. His belief that a good doctor doesn’t need to advertise but rather a good doctor’s work speaks for itself. He believes the best approach is to “keep patients happy by giving them great care and staying on time”. (Buchbinder & Shanks 2012)
2. What should Dr. Quon say to reassure Dr. Carter that ACP will continue to have the same values? Dr. Quon can attempt to reassure Dr. Carter that he understands how he feels and the concerns he may have about marketing since it was not a common tool used in traditional doctor’s office. He can explain that there are marketing strategies that are not expensive, complicated or unethical. Based the American Academy of family physicians. Dr. Quon could explain to Dr. Carter that, “to get the message across about a full range of services, you can use any number of simple tools. Table tents, posters, signs and banners in the waiting room or exam room”. 3. Is Dr. Stein’ s idea of patient testimonials a good one? What about HIPAA and privacy laws? Dr. Stein’s idea of patients’ …show more content…
They need to start networking by going to neighborhood hospitals and speaking at the lactation nurses’ prenatal lectures. This would help to bring in new patients and new mothers like to hear from the doctors themselves because they like to be reassured so going to the classes would be a positive approach. Creating patient survey to get feedback about their experience and seeing if they are willing to refer others along with use real life testimonials can boost their patients number and they will achieve the new clientele they are looking
1. Why is Dr. Carter having such a hard time with the idea of marketing? Doctor Carter seems to be an old school traditional doctor that still has the narrow minded old ways of traditional practice. His belief that a good doctor doesn’t need to advertise but rather a good doctor’s work speaks for itself. He believes the best approach is to “keep patients happy by giving them great care and staying on time”. (Buchbinder & Shanks 2012)
2. What should Dr. Quon say to reassure Dr. Carter that ACP will continue to have the same values? Dr. Quon can attempt to reassure Dr. Carter that he understands how he feels and the concerns he may have about marketing since it was not a common tool used in traditional doctor’s office. He can explain that there are marketing strategies that are not expensive, complicated or unethical. Based the American Academy of family physicians. Dr. Quon could explain to Dr. Carter that, “to get the message across about a full range of services, you can use any number of simple tools. Table tents, posters, signs and banners in the waiting room or exam room”. 3. Is Dr. Stein’ s idea of patient testimonials a good one? What about HIPAA and privacy laws? Dr. Stein’s idea of patients’ …show more content…
They need to start networking by going to neighborhood hospitals and speaking at the lactation nurses’ prenatal lectures. This would help to bring in new patients and new mothers like to hear from the doctors themselves because they like to be reassured so going to the classes would be a positive approach. Creating patient survey to get feedback about their experience and seeing if they are willing to refer others along with use real life testimonials can boost their patients number and they will achieve the new clientele they are looking