Drug Store Layout
Store Layout and Design
Traditional Medical store Vs. Med-Plus
Submitted To:
Contents
1. Introduction
In most developed countries, the drug stores are housed within bigger shops like Walgreens, CVS Pharmacy etc. where there’s separation of prescription medicines and Over-The-Counter (OTC) drugs. OTC drugs can be purchased without prescription whereas medicines like antibiotics require prescription and is issued only upon prescription. In India, both OTC and prescription medicines are sold at pharmacy shops (also called Medical Shop or Medical Store in India) with zero to little control over prescription medicines. The pharmacy may stock around 10,000 to 15,000 SKU and only less than 5% pharmacy shops are computerized for inventory. The pharmacy industry is projected to grow at the rate of 15% and the organized sector within pharmaceutical retail will grow at 25%. Many new pharmacy shops like Med-Plus, Apollo, Family Pharma etc. have introduced supplementary services besides selling drugs. They have 24 hour pharmacy, free reminder services, free health camps, medication tips, discounts and home delivery etc. These pharmacy chains analyze supply & demand closely and assess competition to stay ahead in the game. They also have promotional activities and various marketing campaigns to engage the customers. In India, the layout of pharmacy (or a drug store) is primarily important for identification and retrieval of medicines within the store. In this assignment, we will analyze and assess the different store layouts within Pharmacy shops and their perceived opinions from customers, pharmacists and doctors.
2. Objective of Layout & Design
i. Optimal utilization of space within pharmacy shop for effective presentations ii. High profits due to increased sales as well as reducing the selling expenses to a minimum iii. Easy identification and retrieval of medicines and drugs using multi levels to provide sense and variety usage
Traditional Medical store Vs. Med-Plus
Submitted To:
Contents
1. Introduction
In most developed countries, the drug stores are housed within bigger shops like Walgreens, CVS Pharmacy etc. where there’s separation of prescription medicines and Over-The-Counter (OTC) drugs. OTC drugs can be purchased without prescription whereas medicines like antibiotics require prescription and is issued only upon prescription. In India, both OTC and prescription medicines are sold at pharmacy shops (also called Medical Shop or Medical Store in India) with zero to little control over prescription medicines. The pharmacy may stock around 10,000 to 15,000 SKU and only less than 5% pharmacy shops are computerized for inventory. The pharmacy industry is projected to grow at the rate of 15% and the organized sector within pharmaceutical retail will grow at 25%. Many new pharmacy shops like Med-Plus, Apollo, Family Pharma etc. have introduced supplementary services besides selling drugs. They have 24 hour pharmacy, free reminder services, free health camps, medication tips, discounts and home delivery etc. These pharmacy chains analyze supply & demand closely and assess competition to stay ahead in the game. They also have promotional activities and various marketing campaigns to engage the customers. In India, the layout of pharmacy (or a drug store) is primarily important for identification and retrieval of medicines within the store. In this assignment, we will analyze and assess the different store layouts within Pharmacy shops and their perceived opinions from customers, pharmacists and doctors.
2. Objective of Layout & Design
i. Optimal utilization of space within pharmacy shop for effective presentations ii. High profits due to increased sales as well as reducing the selling expenses to a minimum iii. Easy identification and retrieval of medicines and drugs using multi levels to provide sense and variety usage