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ELM Model: Is Mercy The Right Choice?

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ELM Model: Is Mercy The Right Choice?
Hi Niomi
I enjoyed your post this week and can understand through your post your take on the ELM model. Your example of central processing is similar to mine in the dipiction of wanting to continue your education, and how Mercy's advertisment persuasided your decision. I too had the same decision when deciding to finsish school and through Mercy's brilliant advertisment that i seen more then 10 times daily, i was able to analyze if Mercy was indeed the right choice for me.After seeing the many billboards and bus advertisments i made an appointment with a councelor and made the journey to return back to school while also learning some of my CUNY credits could go towards my degree here.
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