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THE UNIVERSITY OF NORTHAMPTON
NORTHAMPTON BUSINESS SCHOOL
DIVISION OF MARKETING AND ENTREPRENEURSHIP
MODULE: MKT3005 Retail Marketing & Management 2012-2013
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Module Code | Level | Credit Value | Leader / Tutor | MKT 3005 | 6 | 20 | Gil Ogilvie-JohnsGil.Ogilvie-Johns@Northampton.ac.ukDave LarkanDave.Larkan@Northampton.ac.uk |
Assignment Brief Assignment title: | AS2 – Re-sit | Assignment weighting: | 40% of module grade |
Date set: | 22 February 2013 |
Hand-in date: | 28 March 2013 |
Objectives
Examine the learning outcomes (b,c,f,g)
Learning outcomes
Knowledge and Understanding
b) Present the differences between retail operations from physical outlets to an on-line presence.
c) Evaluate strategic marketing planning for retailers in a global environment.
Subject-specific Skills
f) Assess competitive strategies for international retailers and discriminate between those proposing short and long term solutions.
Key Skills
g) Summarise and evaluate confidently academic and practitioner commentaries on international retailing practices.
Mode of workingThis is an individual assignment. The University of Northampton policy will apply in all cases of copying, plagiarism or any other methods by which students have obtained or attempted to obtain an unfair advantage. | Format for the submitted workThe assignment should be written for a business audience and presented appropriately. The word limit is 2000 words (+/- 10%), to be equally divided between the questions. Harvard referencing must be used throughout. |
Hand-in procedure
This assignment is to be submitted electronically via TurnItIn. Please follow The University of Northampton policy regarding the submission of assignments and ensure that your assignment is handed in on time.
Grading / feedback guidance The table below serves as a general grading guide for students to assist in the
NORTHAMPTON BUSINESS SCHOOL
DIVISION OF MARKETING AND ENTREPRENEURSHIP
MODULE: MKT3005 Retail Marketing & Management 2012-2013
-------------------------------------------------
Module Code | Level | Credit Value | Leader / Tutor | MKT 3005 | 6 | 20 | Gil Ogilvie-JohnsGil.Ogilvie-Johns@Northampton.ac.ukDave LarkanDave.Larkan@Northampton.ac.uk |
Assignment Brief Assignment title: | AS2 – Re-sit | Assignment weighting: | 40% of module grade |
Date set: | 22 February 2013 |
Hand-in date: | 28 March 2013 |
Objectives
Examine the learning outcomes (b,c,f,g)
Learning outcomes
Knowledge and Understanding
b) Present the differences between retail operations from physical outlets to an on-line presence.
c) Evaluate strategic marketing planning for retailers in a global environment.
Subject-specific Skills
f) Assess competitive strategies for international retailers and discriminate between those proposing short and long term solutions.
Key Skills
g) Summarise and evaluate confidently academic and practitioner commentaries on international retailing practices.
Mode of workingThis is an individual assignment. The University of Northampton policy will apply in all cases of copying, plagiarism or any other methods by which students have obtained or attempted to obtain an unfair advantage. | Format for the submitted workThe assignment should be written for a business audience and presented appropriately. The word limit is 2000 words (+/- 10%), to be equally divided between the questions. Harvard referencing must be used throughout. |
Hand-in procedure
This assignment is to be submitted electronically via TurnItIn. Please follow The University of Northampton policy regarding the submission of assignments and ensure that your assignment is handed in on time.
Grading / feedback guidance The table below serves as a general grading guide for students to assist in the