Eassy, Term Paper, or Research Paper
LETTER OF TRANSMITTAL
29th January 2006
Prof. Dr. Mijanur Rahman
Department of Marketing
University of Dhaka.
Sub: Submission of term paper
Dear Sir,
With due respect it is my pleasure to present the term paper entitled “Product plan / Marketing plan” While preparing the report I have tried my level best to focus closely on the topic and tried to collect most complete and up-dated information available. I believe that it will provide a clear scenario of introducing a new product in a market.
To prepare this term paper, I have given best effort to accumulate needed information.
I shall be available to answer any question for clarification. Thank you for your sincere support.
Sincerely Yours:
Md. Nazmul Hossain
MBA 6th Batch
Roll # 01
Department of Marketing
University of Dhaka
Executive Summery
As a marketing manager of a hypothetical start up cell phone producing company Bdtel
, I am presenting a marketing plan of our proposed cell phone B-71 is a multimode set that combines a cell phone, PDA, MP3 and digital camera for the fashionable people who want different multimedia features in a single cell phone.
This plan includes current market situation of cell phone industry in Bangladesh. To identify the opportunities a SWOT analysis has been made. Opportunities and issues for Bdtel are shown in this proposal. Financial & marketing objectives for 1st year are given along with the target market. Positioning, product management, pricing, distribution channels are also discussed.
Finally a financial projection has been made to anticipate the 1st year’s production cost and profit after tax. At the last part of this proposal I have shown implementation and control program on monthly basis.
Table Of Content
1. Executive Summary
2. Current Market Situation
3. Proposed Product Features
4. SWOT Analysis
5. Opportunities and Issues
6. Objectives
•
29th January 2006
Prof. Dr. Mijanur Rahman
Department of Marketing
University of Dhaka.
Sub: Submission of term paper
Dear Sir,
With due respect it is my pleasure to present the term paper entitled “Product plan / Marketing plan” While preparing the report I have tried my level best to focus closely on the topic and tried to collect most complete and up-dated information available. I believe that it will provide a clear scenario of introducing a new product in a market.
To prepare this term paper, I have given best effort to accumulate needed information.
I shall be available to answer any question for clarification. Thank you for your sincere support.
Sincerely Yours:
Md. Nazmul Hossain
MBA 6th Batch
Roll # 01
Department of Marketing
University of Dhaka
Executive Summery
As a marketing manager of a hypothetical start up cell phone producing company Bdtel
, I am presenting a marketing plan of our proposed cell phone B-71 is a multimode set that combines a cell phone, PDA, MP3 and digital camera for the fashionable people who want different multimedia features in a single cell phone.
This plan includes current market situation of cell phone industry in Bangladesh. To identify the opportunities a SWOT analysis has been made. Opportunities and issues for Bdtel are shown in this proposal. Financial & marketing objectives for 1st year are given along with the target market. Positioning, product management, pricing, distribution channels are also discussed.
Finally a financial projection has been made to anticipate the 1st year’s production cost and profit after tax. At the last part of this proposal I have shown implementation and control program on monthly basis.
Table Of Content
1. Executive Summary
2. Current Market Situation
3. Proposed Product Features
4. SWOT Analysis
5. Opportunities and Issues
6. Objectives
•