Easter Seals Case Study

In the spring of 1934 an organization launched its first Easter “seals” campaign to raise money for its services. The reasons such a campaign came to be was from an event in 1907, when an Ohio-businessman, Edgar Allen, lost his son in a streetcar accident. Selling his business after not having the adequate medical services available to save his son, he began fund-raising to build a hospital in his hometown of Elyria, Ohio. Allen was beyond shocked through the new hospital to discover that children with disabilities were many times hidden from the public eye. Inspirited by this, in 1919, Allen founded what became known as the National Society for Crippled Children. With the Campaign that later came in 1934 donors would show their support by placing the seals on envelopes and letters.
By 1967, the Easter “seal” was so well known, that the organization formally became known as, “Easterseals”. For nearly 100 years now Easterseals has been helping individuals with disabilities and special needs, and their families, live better lives. Offering help, hope and answers to more than a million children and adults living with autism spectrum disorder (ASD) and other disabilities or special needs and their families each year. Services and support such as child development centers to physical rehabilitation and job training for people with disabilities, Easterseals is offering a variety of services to help those address life’s challenges and to help further them achieve personal goals. The services and support are provided through a network of more than 550 sites in the U.S. and even through Ability First in Australia. With exceptional services that are innovative, family-focused, individuals, and tailored to meet specific needs along with primary services set personal goals are