Ebags Case Study
eBags Case Study
BUSI: 2003 Operations Management
11/16/2012
The eBags Corporation The purpose of this paper is analyze the business operations of the eBags Corporation, and provide recommendations for both the European luggage market and footwear industry based on current strengths and weaknesses eBags demonstrates. Through research and analysis, as a group we will map out the managing growth of the eBags Corporation. eBags is known for their innovative breakthrough of one stop shopping for luggage such as traditional travel bags and suitcases in addition to travel accessories like handbags, computer cases, and briefcases just to name a few. Operations management is a key component to the success of the eBags Corporation, and eBags has demonstrated innovative and cost effective business strategies by utilizing cross functional teams within their organization. With business growing, eBags has been able to increase their manufacturers from 10 to 300 and product lines increasing from 1000 Stock Keeping Units (SKU’s) to over 15,000 SKU’s (Schroeder, Goldstein, & Rungusanatham, 2011). Due to the level of success eBags has accomplished they were able to create the eBags product line to consumers seeking low end luggage at an affordable price; the private label consisted of 1000 SKU’s held in a warehouse in Dallas, TX (Schroeder, Goldstein, & Rungusanatham, 2011) With desires of expanding their business eBags faces a number of hurdles in deciding which line of business will best suit their organization, their suppliers and manufacturers, their customers, all while generating the highest profit for their company. eBags Current Product Flow Process Analysis To maintain competitive in today’s market companies need to implement effective process flows. With options such as assembly lines, continuous, batch flow, and job shop it is important for companies to chose the option that is best going to fit both production needs and budget constraints.
BUSI: 2003 Operations Management
11/16/2012
The eBags Corporation The purpose of this paper is analyze the business operations of the eBags Corporation, and provide recommendations for both the European luggage market and footwear industry based on current strengths and weaknesses eBags demonstrates. Through research and analysis, as a group we will map out the managing growth of the eBags Corporation. eBags is known for their innovative breakthrough of one stop shopping for luggage such as traditional travel bags and suitcases in addition to travel accessories like handbags, computer cases, and briefcases just to name a few. Operations management is a key component to the success of the eBags Corporation, and eBags has demonstrated innovative and cost effective business strategies by utilizing cross functional teams within their organization. With business growing, eBags has been able to increase their manufacturers from 10 to 300 and product lines increasing from 1000 Stock Keeping Units (SKU’s) to over 15,000 SKU’s (Schroeder, Goldstein, & Rungusanatham, 2011). Due to the level of success eBags has accomplished they were able to create the eBags product line to consumers seeking low end luggage at an affordable price; the private label consisted of 1000 SKU’s held in a warehouse in Dallas, TX (Schroeder, Goldstein, & Rungusanatham, 2011) With desires of expanding their business eBags faces a number of hurdles in deciding which line of business will best suit their organization, their suppliers and manufacturers, their customers, all while generating the highest profit for their company. eBags Current Product Flow Process Analysis To maintain competitive in today’s market companies need to implement effective process flows. With options such as assembly lines, continuous, batch flow, and job shop it is important for companies to chose the option that is best going to fit both production needs and budget constraints.
References: PRNewswire. (2012). eBags.com Raises Breast Cancer Awareness Year-Round with Pick Pink Program Internet Technology. Retrieved November 2, 2012 from http://www.prnewswire.com/news- releases/ebagscom-redefines-customer-service-with-cutting-edge-internet-technology-73251862.html Horwitt, E Yahoo Finance. (2012). eBags Boosts Fall Sales with New ExactTarget-Powered Cross Channel Marketing on Facebook, Email, and Mobile