Economic
Research report of Alibaba Group
International business Class 2 Zhou Boyang
Content
1. Foreword 3 2. Firm’s environmental 3 3. SWOT analysis 5 4. Information of Alibaba 7 5. Alibaba ‘s objectives, strategies and performace metrics 9 6. ethical and legal issue 10 7. Research method 10 8. Segmentation 10 9. segment analysis 10 10. Targeting positioning 11 11. Demand analysis 11 12. Differentiation 11 13. market opportunity analysis 12 14. supply analysis 12
Research report of Alibaba Group
Foreword
The propose of this report is to introduce Alibaba Group.it will included environment analysis ,SWOT analysis, objective and how can they operate their electronic commerce.
Firm’s environmental
About this issue I want to discusses from two aspects
The first aspect is from macro-environment, It included four parts:
1. Population environment: With the development of science and technology, the growth of productive forces and people’s life getting better. More and more people need to use internet. Because of that ALIBABA will gets more potential consumers. Online trade will be more and more popular. 2. Economic environment: there are numbers of minor enterprises were grew up after Chinese government start to set up market economy. They need to build new markets. But they can’t get enough information about their competitors or products. Information asymmetry is a serious problem they should face to. ALIBABA find and make the best of this issue. 3. Technology environment: ALIBABA create B2B,B2C,C2C to make a trade platform for their e-business. It cooperated with banks to set up Alipay as an online payment platform. It formed a set of business flow, logistics, capital flow, information flow as one of Business Empire.
4. Sociocultural environment: Nowadays people want to aspired their intellectual life,
Internet become more and more important for
International business Class 2 Zhou Boyang
Content
1. Foreword 3 2. Firm’s environmental 3 3. SWOT analysis 5 4. Information of Alibaba 7 5. Alibaba ‘s objectives, strategies and performace metrics 9 6. ethical and legal issue 10 7. Research method 10 8. Segmentation 10 9. segment analysis 10 10. Targeting positioning 11 11. Demand analysis 11 12. Differentiation 11 13. market opportunity analysis 12 14. supply analysis 12
Research report of Alibaba Group
Foreword
The propose of this report is to introduce Alibaba Group.it will included environment analysis ,SWOT analysis, objective and how can they operate their electronic commerce.
Firm’s environmental
About this issue I want to discusses from two aspects
The first aspect is from macro-environment, It included four parts:
1. Population environment: With the development of science and technology, the growth of productive forces and people’s life getting better. More and more people need to use internet. Because of that ALIBABA will gets more potential consumers. Online trade will be more and more popular. 2. Economic environment: there are numbers of minor enterprises were grew up after Chinese government start to set up market economy. They need to build new markets. But they can’t get enough information about their competitors or products. Information asymmetry is a serious problem they should face to. ALIBABA find and make the best of this issue. 3. Technology environment: ALIBABA create B2B,B2C,C2C to make a trade platform for their e-business. It cooperated with banks to set up Alipay as an online payment platform. It formed a set of business flow, logistics, capital flow, information flow as one of Business Empire.
4. Sociocultural environment: Nowadays people want to aspired their intellectual life,
Internet become more and more important for