2. Globalization intensifies the ongoing tension between forces for standardization and consolida- tion on the one hand, and those pushing for local- ization and adaptation on the other. This tension represents one of the main challenges of doing business internationally.
3. International business consists of business activities and resources transferred across national boundaries. Firms that have directly invested in at least one foreign market are considered multinational enterprises (MNEs) in this book.
4. International business is more complex and unpredictable than domestic business and often requires different types and a different scale of resources and capabilities.
1. Globalization enhances economic interdepen- dence but does not necessarily make nations more similar; it is a complex phenomenon that carries both negative and positive consequences and pro- duces winners and losers.
2. Globalization intensifies the ongoing tension between forces for standardization and consolida- tion on the one hand, and those pushing for local- ization and adaptation on the other. This tension represents one of the main challenges of doing business internationally.
3. International business consists of business activities and resources transferred across national boundaries. Firms that have directly invested in at least one foreign market are considered multinational enterprises (MNEs) in this book.
4. International business is more complex and unpredictable than domestic business and often requires different types and a different scale of resources and capabilities.
1. Globalization enhances economic interdepen- dence but does not necessarily make nations more similar; it is a complex phenomenon that carries both negative and positive consequences
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