Strategic management consists of the analysis, decisions, and actions an organization undertakes in order to create and sustain competitive advantages.
Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved;
Assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment."
Strategic Management can also be defined as "the identification of the purpose of the organization and the plans and actions to achieve the purpose. It is that set of managerial decisions and actions that determine the long term performance of a business enterprise. It involves formulating and implementing strategies that will help in aligning the organization and its environment to achieve organizational goals.
Tactics
Policy | Strategy | Tactics | 1. A policy is a principle or rule to guide decisions and achieve rational outcomes. 2. Short, Long, Medium term 3. What to do 4. Guidelines for desire results 5. Framework for Desire results 6. Policy is * Non- permanent * Flexible * Guideline * Generic * Provide parameters | 1. In military theory, strategy is "the utilization during both peace and war, of all of the nation's forces, through large scale, long-range planning and development, to ensure security and victory" 2. Medium Scale 3. How to do 4. Strategy provide * Macro Picture * Macro Return * Great Advantages * Fish EyedIn the 1980s business strategists realized that there was a vast knowledge base stretching back thousands of years that they