Greg Roebuck's Five Stages

Strategic management is the management to reaching goals and objectives within an organization by using valuable resources.
Strategic management consists of five different stages an organization must process in order to be successful. The first step is to set up goals for the business, both short-term and long-term goals. The second stage is analysis. Here must the business collect information about the market to be able to succeed and what skills and abilities the business might need for its resources. The information should also contain internal and external issues the business might face. Stage 2 is also known as the SWOT analysis which can be separated into two stages, internal and exernal analysis. The third stage is to formulate strategies.
In this stage the business must review the information from the previous stage to see what capabilities the organization already have that can help it to reach its goals or if it need external resources for any areas. The fourth stage is to implement strategies. Here must the organization see if its strategies will work or not and if it need to change strategies. The last stage is to evolve the results. The purpose of this stage is to review internal and external issues, to measure performance and to make corrective actions.
After the company, carsales.com.au, was born in 1997 the CEO Greg Roebuck thought of three unique selling points (UPSs) which he developed in order to be the main firm among its competitors.
With these three UPSs Greg Roebuck was able to set an objective, evaluating strategies for the company, analyzing the market and the internal organization, implement the strategies and at last evolve the results. The first UPS was to figure out the business model for his company. Instead of making money by getting sellers to buy ads through the company Greg offered the sellers a flat fee until they had sold their cars. The second UPS was to put an ad for the car from its respective seller online. It was more common back then to just sell cars directly from the sellers lots. Greg and his team collected pictures and information about the cars from the car dealers and made the ads for them by themselves so they could convince the dealers to collaborate with carsale.com.au. The third and last UPS is to improve the company by using innovation regularly. For example, customers can now browsing their website more easily on mobile devices through an application and using social media like Facebook and twitter to communicate with the company. They are also making new decisions every day and plans for far ahead and short-term plans. The company has expanded by creatating new websites and other businesses and entered new markets where they can sell other products. But the main strategy is to make the business of dealing with automotive products by launch out through new channels and geographic regions. To be able to stay competitive in the market carsales.com.au must keep monitoring arising technologies that it could take advantages from in the future so it can keep growing and to attract new customers and to keep and take care of its existing
customers.