Swot and Pestel Analysis for Ikea Singapore
Content Page
INTRODUCTION -------------------------------------------------------------------------------- 4
Case study of IKEA ----------------------------------------------------------------------------- 5 - 6
* Introduction of Company
SWOT ANALYSIS of IKEA ------------------------------------------------------------------- 7 - 8
EXTERNAL ANALYSIS (GENERAL ENVIRONMENT - PESTEL) ----------------- 9 - 10
* Explanation of General Environment
* Political Forces
* Economic Conditions
* Socio-cultural Conditions
* Technological Changes
* Environment Factors
* Legal Factors
EXTERNAL ANALYSIS (COMPETITIVE ENVIRONMENT) ------------------------- 11 - 13
* Intensity of rivalry among competitors
* The threat of new entrants
* The threat of substitutes
* Suppliers
* Customers
INTERNAL ENVIRONMENT ANALYSIS OF COMPANY ---------------------------- 14 - 15
* Resource Types
* Firms Capabilities
GENERAL CONCLUSION ------------------------------------------------------------------- 16
RECOMMENDATIONS STRATEGIES FOR COMPANY ---------------------------- 17
LIST OF REFERNECES ---------------------------------------------------------------------- 18
Introduction
The purpose of this report is to show how much we understand and also help us have a clear understanding of what Strategic Management is about. It includes SWOT analysis, external analysis (General & competitive environment) and also porter 5 forces model. So by applying all the analysis technique to the company we choose, it will show how much we understand and if not, help us understand more about Strategic Management.
And so, below will be a brief intro to what Strategic management is about.
Strategic Management is a dynamic process that requires a long term perspective and flexibility. Top executives are usually responsible for strategic management. It also includes analysis of the internal and external environment of the firm, definition
INTRODUCTION -------------------------------------------------------------------------------- 4
Case study of IKEA ----------------------------------------------------------------------------- 5 - 6
* Introduction of Company
SWOT ANALYSIS of IKEA ------------------------------------------------------------------- 7 - 8
EXTERNAL ANALYSIS (GENERAL ENVIRONMENT - PESTEL) ----------------- 9 - 10
* Explanation of General Environment
* Political Forces
* Economic Conditions
* Socio-cultural Conditions
* Technological Changes
* Environment Factors
* Legal Factors
EXTERNAL ANALYSIS (COMPETITIVE ENVIRONMENT) ------------------------- 11 - 13
* Intensity of rivalry among competitors
* The threat of new entrants
* The threat of substitutes
* Suppliers
* Customers
INTERNAL ENVIRONMENT ANALYSIS OF COMPANY ---------------------------- 14 - 15
* Resource Types
* Firms Capabilities
GENERAL CONCLUSION ------------------------------------------------------------------- 16
RECOMMENDATIONS STRATEGIES FOR COMPANY ---------------------------- 17
LIST OF REFERNECES ---------------------------------------------------------------------- 18
Introduction
The purpose of this report is to show how much we understand and also help us have a clear understanding of what Strategic Management is about. It includes SWOT analysis, external analysis (General & competitive environment) and also porter 5 forces model. So by applying all the analysis technique to the company we choose, it will show how much we understand and if not, help us understand more about Strategic Management.
And so, below will be a brief intro to what Strategic management is about.
Strategic Management is a dynamic process that requires a long term perspective and flexibility. Top executives are usually responsible for strategic management. It also includes analysis of the internal and external environment of the firm, definition