2
SECTION
O
rganizations utilize various types of information systems to help run their daily operations. These systems are primarily transactional systems that concentrate on the management and flow of low-level data items pertaining to basic business processes such as purchasing and order delivery. This data
is often rolled-up and summarized into higher-level decision support systems to help firms understand what is happening in their organizations and how best to respond. In order to achieve seamless handling of this data, organizations must ensure that their business information systems are tightly integrated across the enterprise. Doing so allows organizations to manage and process basic business processes as efficiently and effectively as possible and to make better informed decisions. The purpose of this section of the textbook is to highlight the various types of business information systems found in organizations and how they relate to one another. The chapters found within this section speak to various types of business information systems and their role in helping firms reach their strategic goals. Though each chapter is devoted to a specific type of business information system (e.g., those used for strategic decision making, supply chain management, customer relationship management, and enterprise resource planning), bear in mind that these systems must work in tandem with each other so that organizations will be better prepared to meet their strategic business goals and outperform their competitors.
3
CHAPTER
3.1. 3.2.
Strategic Decision Making
Why Do I Need To Know This
This chapter describes various types of business information systems found across the enterprise used to run basic business operations and used to facilitate sound and proper decision making. An overview is given first on decision-making information systems and then later on the various kinds of enterprise systems typically found in organizations.